7 webinar preparation tips

Webinars offer dynamic ways for businesses of all types to generate leads and establish themselves as thought leaders. But preparation makes all the difference in whether your webinar is a productive marketing channel or ultimately a waste of time. 

To help you put on a stellar webinar that adds value to both your audience's lives and your company's bottom line, follow these tips:

1. Keep the webinar to the point 

When you have a camera in front of you, it can be tempting to treat the opportunity like a Hollywood audition. However, webinars where the presenters go on and on about themselves or their services turn off viewers. Be sure to establish your webinar's goal – for example, teaching clients tips for successfully using cloud software or sharing important news about your company – and then, stick to the script. 

2. Give more than a sales pitch 

In our digital age, audiences are smart; they know when they're being given a sales pitch, and no one wants to feel like they're so blatantly being sold something. Webinars that are too sales-y or self-promoting can decrease audience engagement. 

3. Craft a catchy title 

Your potential webinar audience is constantly being confronted with grabs for its attention. The internet is saturated with content, so remember what you're competing against when designing a webinar. A catchy title will hook viewers – best practice is to keep it to no more than 15 words. 

4. Make it easy to register 

With all the media vying for people's attention, if people have to complete a complex registration process for the webinar, they're not going to bother. Include only registration fields that truly are necessary. The more fields to fill out, the less likely people are to register. 

5. Properly promote the webinar

Use a multichannel approach to most effectively promote your webinar, with campaigns on email and social media. For best results, start marketing the event at least two weeks in advance. 

6. Send a reminder 

Everyone's to-do list is miles long these days, so ensure your webinar hasn't been forgotten by sending a reminder email to people who have registered 24 hours before the event. 

7. Practice, practice, practice

Before you say "action!" practice your webinar presentation more than once. Do a full run-through with the tech to make sure everything goes smoothly the day of. 

With these tips, you can knock your webinars out of the park! 

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Beth Toeniskoetter

Beth Toeniskoetter is the director of product and marketing at ReadyTalk, a cloud communications company. She loves to see how ReadyTalk enables their customers to create connection through communication. Prior to joining ReadyTalk in 2011, Beth worked as an account manager for a mobile payments start-up and as a product manager for the prepaid gift card program at First Data. Outside of the office, Beth loves to spend time with family and friends, practice her baking skills, and run.

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