Advocacy Programs are on the Rise – Are You Part of One?

Recently, I’ve been invited to be part of a couple of advocacy programs from Marketo and Cloud Elements, and, I have to say, it makes me feel a bit special! If you aren’t as familiar, advocacy programs are a bit like an exclusive club…or at least they are marketed that way. You receive an invite to join and then are presented with various challenges that earn you points within the community, and the opportunity to get some cool schwag, or other prizes.

While I’m all for some free stuff from our partners, there are some other fantastic benefits to being part of an advocacy program:

Hands Holding Speech Bubbles with Social Media Words

The community! It’s another way to see what others are up to in your field. What articles are they interested in, where are they participating within the program? You have an additional way to connect with your colleagues that are using the same tools in their day-to-day

The content! There are usually a few articles that are very relevant to my role, or the role of ReadyTalk’s customers. And, what’s even better is the advocacy program asks some additional thought-provoking questions about what you got out of the article to help continue the conversation with others in the community….and probably to prove that you actually read it and earned those points fair and square

The sneak peaks! This part can be really fun. It’s not just a one-way street of getting points. As a member of the program, you might get early access to a new product, or the opportunity to provide feedback on what’s the most important thing to build next. The assumption is, as a member of the advocate program, you have an invested interest in how the company performs and provides the best experience, service and product to you, and others like you.

So, if you’re invited to an Advocacy program, say yes! Take a few minutes to go through the sign-up process and get a few easy wins under your belt. It feels pretty good to earn some of those badges, and see your name crawl up the leaderboard. But, even more importantly, you’re getting more exposure to what’s going on outside your company’s four walls, and having a little fun in your otherwise stressful day.

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Beth Toeniskoetter

Beth Toeniskoetter is the director of product and marketing at ReadyTalk, a cloud communications company. She loves to see how ReadyTalk enables their customers to create connection through communication. Prior to joining ReadyTalk in 2011, Beth worked as an account manager for a mobile payments start-up and as a product manager for the prepaid gift card program at First Data. Outside of the office, Beth loves to spend time with family and friends, practice her baking skills, and run.

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