If it wasn’t already painfully obvious, we’re adamant about our love for marketing. Our webinar and webcasting teams champion the marketer and their objectives every single day and we’re obsessed with helping them deliver business success.
Marketo’s annual Marketing Nation Summit presents an invaluable opportunity for us to meet many of those marketers face-to-face, and we’ll be sending a crew over to San Francisco next week to show off ReadyTalk’s latest webinar platform offerings, share the most inventive ways that marketers are utilizing webinars and live video webcasts as part of their content marketing, and demonstrate how they’re feeding marketing automation and CRM systems with webinar attendee engagement data and analytics.
While we can’t wait to see how James Corden and Queen Latifah bring the celebrity glamor to follow up last year’s Will Smith sightings, we’re most excited about the sessions where our passions intersect with innumerable chances for marketers to share and learn from each other. Here are five sessions that we think are going to be especially good:
1) From Personalization to Individualization: Micro-targeting and Big Data with Michael Fauscette, G2Crowd
When it comes to webinars and the actionable lead gen insights that they can deliver for marketers, which in turn allow sales teams to tailor interactions with prospects and customers, personalization and individualization are hugely important. We’re keen to hear how webinars and similar strategies might fit into this talk.
2) Embrace Customer-Centric Measurement to Optimize Business Performance with Rusty Warner, Forrester
Can we make a collective confession? We’re measurement geeks. And we fully expect Forrester to deliver the goods on how to tie marketing measurement and analytics to sales outcomes and business performance, otherwise known as the holy grail of marketing. Hopefully, they’ll also present a few illustrative case studies along the way.
3) What’s Your Story? How Powerful Narratives Drive Great Companies with Deb Lavoy, Narrative Builders
Spoiler alert: We love a good brand narrative. Plus, we strive to help customers tell their stories through video and other content. Deb is also running a companion workshop on the same topic, so if your company is struggling to figure out your brand story and the channels to tell it through, check this pairing out.
4) SiriusDecisions Unveils New “State of Marketing Automation” Research…and What It Means for You! with Jay Famico, SiriusDecisions
What would a Marketo conference be without a little marketing automation discussion? SiriusDecisions employs some of the sharpest analysts we know when it comes to best practices, benchmark reports and strategies for marketers, so we’re eager to hear how far MA has come and where we can take it from here.
5) The Rise of AI in Marketing: IDC Shares What Every Marketer Should Know with Gerry Murray, IDC
How to Use AI to Add Relevance to Your Marketing with J.J. Kardwell of EverString, Kristen Wendel of VersionOne and Peter Herbert of VersionOne
Ok, we cheated on this last one and combined two sessions about AI. It’s still very much the Wild West of every industry, and particularly within marketing, so we figured the more info we can gather on it, the better. We’ll aim to get a blend of overarching AI trends from IDC’s research director and more practical insights from VersionOne based on their implementation of the technology in the context of their marketing program.
See you in San Francisco, Marketing Nation! We’ll be at booth #S446, so stop by and say hello!