As ReadyTalk looked to expand the various products and services that we offer to our marketing-focused users, we thought the next best investment would be best spent on an integration with HubSpot. HubSpot is a self-proclaimed inbound marketing platform that provides several tools to attract web visitors, convert them to leads, and ultimately, make them customers. Much of these tools consist of varying types of content. Webinars are typically used at the top of the funnel to attract prospective customers to check out your product. ReadyTalk and HubSpot have several mutual customers, that, until now, were using HubSpot in a limited way to promote their webinars, since the data was only accessible via downloaded spreadsheets from ReadyTalk.
After weeks of development and feedback from the HubSpot team, we are very excited to launch the ReadyTalk for HubSpot application.
With the integration, you can:
- Create landing pages for registration and emails for invites, confirmation and follow up within HubSpot
- Make it easy for registrants to attend your webinar by including an ‘add to calendar’ option in confirmation and reminder emails with a unique join meeting link
- Capture registration, attendance and poll response data on the individual Contact Record in HubSpot to drive quick, tailored follow up.
Just think about it….no more tedious, manual processes for moving information back and forth between the platforms. All of your landing pages and emails can have branding that is consistent with your other inbound marketing campaigns, and best of all? The data! All of the information that you gather about your attendees through registration and polling questions, can be automatically captured and segmented within HubSpot.