What can I use webinars for?

 

Webinars – you hear a lot about them, but what do you actually use them for? Well, we’re here to tell you: a lot of things. And really exciting things at that!

If used right, webinars can bring big advantages for your business. More leads, happier customers, better brand recognition and more engaged employees – all this can be yours if you create targeted, high-quality webinars. And that’s easier than ever, thanks to the innovative, intuitive tools available and our handy webinar guide here.

So let’s dive in – here are a few specific ways you can use webinars at your business:

Share vital information with remote employees

We’ve said it before and we’ll say it again – the data shows that more companies than ever before are hiring full-time remote workers. Telecommuting arrangements can be a boon for productivity, but being able to get the job done effectively depends on having the right materials at your fingertips. Webinars offer ultra-focused ways to share must-have information, documents, presentations and the like with your remote workers. It can also be an engaging way to brief remote employees on company news, policy changes and new projects. Pair webinars with a unified communications solution and you can make sure that no telecommuter is left in the dark.

Position your company as a thought leader

In today’s crowded content marketplace, everyone’s fighting to grab consumers’ attentions. Brand visibility is the name of the game, and getting the word out that your organization is a thought leader in its industry is a great way to strengthen brand identity and get your name out there. A webinar is the perfect platform for building thought leadership, as it’s both dynamic and visually interesting. Have an influential industry figure or leader at your company share their insights on current news in your sector. Keep the webinar targeted to make it most effective. These types of webinars can also help generate leads and bring potential clients further through the sales cycle.

Enhance user training

You never want to feel like your customers don’t know how to fully take advantage of all the benefits your product or service offers. A dependable customer support team is part of the equation, but user training is also key. Hold webinars that address key functionalities of your products – they’ll be a valuable resource for your customers and keep them coming back to your site.

Webinars are an amazing tool to have at your company – use them to grow your business and engage your employees and customer base alike.

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Beth Toeniskoetter

Beth Toeniskoetter is the director of product and marketing at ReadyTalk, a cloud communications company. She loves to see how ReadyTalk enables their customers to create connection through communication. Prior to joining ReadyTalk in 2011, Beth worked as an account manager for a mobile payments start-up and as a product manager for the prepaid gift card program at First Data. Outside of the office, Beth loves to spend time with family and friends, practice her baking skills, and run.

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