Your Technology, Your Communications, Your Culture

Your company’s communication strategy, culture and technology usage all interconnect and depend on each other in many different ways. This may include ensuring user adoption based on office culture and internal communications, or having employee beliefs and wants drive the integration of new software. Essentially, technology, communications and culture need to closely align at your business to be effective.

In order to bring these three elements together, start by technology, community, culturedefining your organization’s culture. While established companies may have already fully defined what they are, this may not be the case for small businesses or startups. Therefore, take the time to find what makes your company unique and then celebrate this. Defining your organization’s culture will not only improve your client relationships, but it can also give your employees a renewed sense of purpose and drive at your company.

Once you have determined your organization’s culture, you can then develop a communication strategy and leverage certain technology tools to turn this plan into a reality. For example, if you want to improve internal communications, consider implementing a collaborative software that allows employees to organize and manage internal communications through one unified platform. Instead of losing track of documents and information in lengthily email chains or chats, your employees will appreciate the simplicity of a collaborative solution.

Meanwhile, if you want to bring your entire team together into one place but employ a remote workforce, consider updating your audio and video conferencing tools. This way, you can easily improve your current communication approach, benefit from new technology and maintain your company’s culture – all from your computer or tablet.

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Beth Toeniskoetter

Beth Toeniskoetter is the director of product and marketing at ReadyTalk, a cloud communications company. She loves to see how ReadyTalk enables their customers to create connection through communication. Prior to joining ReadyTalk in 2011, Beth worked as an account manager for a mobile payments start-up and as a product manager for the prepaid gift card program at First Data. Outside of the office, Beth loves to spend time with family and friends, practice her baking skills, and run.

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