BMA Likes Advocate Marketing; You Might Too

BMA Likes Advocate Marketing; You Might Too

ReadyTalk Summit Club customer advocacy

On Friday, ReadyTalk was recognized at the 2014 Gold Key Awards by the Colorado Business Marketing Association. Our customer advocacy program, Summit Club, received a Silver Award in the Demand Generation category.

You may be wondering, “What does customer advocacy have to do with demand generation?” I’ll get to that, but first a little bit about our advocacy program…

The success of our customers is our primary focus at ReadyTalk. We are very thoughtful about all things customer—product design, customer support, account management, training, onboarding and more. As a result, we have really happy customers. In fact, our NPS score, a measurement of likeliness to recommend, is above average and higher than our competitors.  

In late 2013, we decided that we wanted to expand our relationship with our champion customers (those who were giving us NPS scores of 8+) by building a formal advocacy program. We looked at several platforms that would help facilitate conversations and help us better engage with customers and decided that our advocacy program would be powered by Influitive. Learn more and get a demo of Influitive here: http://vip.infl.tv/refer/xg-2ug. (Note: Influitive is also a ReadyTalk customer).

Summit Club (our advocacy community) allows us to reward customers for what they are already doing – using and talking about ReadyTalk. As member, they enjoy:

  • Early access to new features
  • Opportunities to provide feedback and suggest new features
  • Interaction with different ReadyTalk departments
  • Rewards for sharing your experience and expertise

The program is simple. Tackle “challenges” in the program, earn points, and redeem points for cool stuff. It’s an opportunity for them to share their success and for us to show our thanks.

We’ve already seen tremendous results from the program including a major increase in customer referrals, which is why we received a Silver Key from the BMA. Not only have we seen a rise in customer referrals, but these referrals close faster than our other deals. But that’s not all, we’ve also seen a boost in social media, case studies, reference calls, etc.

Want to learn more?  

Join us for a webinar with the American Marketing Association and Influitive: The 'Yelpification' Effect: How to Get Your Customers Talking About You With Advocate Marketing. Register now: https://cc.readytalk.com/r/45bup68gehiz&eom.

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Bo Bandy

Bo Bandy

In her next life, Bo will be a race car driver. Until then, she’ll continue to enjoy the challenges, rewards and pace of developing, implementing and managing communications and marketing programs. Driven, passionate and results-oriented, Bo manages ReadyTalk’s marketing and communications team which is responsible for “all the things” including demand generation, content marketing, PR and customer advocacy. Most importantly the team drives revenue and fuels the growth of the organization. Prior to ReadyTalk, Bo managed external communications activities including media relations, marketing promotions, social media strategy and execution, special events, marketing collateral and web activities for both B2B and B2C companies including technology startups, video game giants and healthcare non-profits. Follow her on Twitter, @bo_knows_."

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