Getting LEAN with ReadyTalk Test Tank

LEAN imageInnovation and collaboration are core values of ReadyTalk’s culture. In the past, we have written about how we’ve used Agile practices, such as Scrum and Kanban, to improve our work. Now, we’re taking it a step further and are implementing LEAN methodologies across the organization.

The foundation behind LEAN is simple — learn, build, measure and do it quickly. LEAN allows us to run experiments to test elements of our vision quickly and without heavy investment of time and resources. The goal with each project is to create a hypothesis, test it, measure it and decide to proceed or change direction. A heavy focus on validating problems, rather than solutions, ensures that with each iteration you come closer to meeting the true needs of your customer.

LEAN isn’t a methodology designed solely for product development. LEAN is becoming a part of our culture and every department, from customer care to marketing, is implementing LEAN projects and processes.

To help employees better understand what LEAN is and how to implement it, we’re kicking off ReadyTalk Test Tank. Next week, 10 employee teams will be taking product ideas and putting them through the LEAN process. They’ve come up with hypotheses and will be soliciting real-world feedback, testing and measuring to determine if they truly address a customer problem and can be solved in a meaningful way.

We’ll be writing about the Test Tank experience during the next two and a half weeks. In the meantime, we’d love to hear from other organizations and folks who practice LEAN. What works well for your company? What lessons have you learned?

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Bo Bandy

Bo Bandy

In her next life, Bo will be a race car driver. Until then, she’ll continue to enjoy the challenges, rewards and pace of developing, implementing and managing communications and marketing programs. Driven, passionate and results-oriented, Bo manages ReadyTalk’s marketing and communications team which is responsible for “all the things” including demand generation, content marketing, PR and customer advocacy. Most importantly the team drives revenue and fuels the growth of the organization. Prior to ReadyTalk, Bo managed external communications activities including media relations, marketing promotions, social media strategy and execution, special events, marketing collateral and web activities for both B2B and B2C companies including technology startups, video game giants and healthcare non-profits. Follow her on Twitter, @bo_knows_."

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