How One Company Increased Webinar Leads by 15%

Since moving to ReadyTalk, the average attendance rate for Profiles International’s webinar attendance rate has improved to 59 percent, up from 41 percent with the previous vendor.

Profiles International offers assessment solutions that enable organizations to select the right people and develop them to their full potential. They work with clients across the employee life cycle to enhance the productivity and performance of individuals, teams, and organizations.

Increased leads with webinarsWebinars play in an important role in Profiles’ marketing programs for attracting new clients. From the first introduction—a webinar invitation—to the follow up activities, every step of the webinar needed to be polished and well executed. After all, for many attendees, this is the first interaction with your company and your brand. You want to put you best (digital) foot forward.

For years, Profiles used ReadyTalk to power their demos and collaborative meetings. After a series of problems with their webinar vendor, Profiles moved their webinar program to ReadyTalk as well.

They immediately began experiencing an improvement in attendance (and the resulting sales leads). They also were able to create a new revenue source by offering continuing education credits (a tuition-based program).

“As soon as Profiles International started using ReadyTalk webinar services, it was able to expand its offerings. The marketing team had long wanted to produce webinars for continuing education credit, but couldn’t do so because the former webinar service was unable to individually track the exact time each attendee signed into and out of the event.”

Profiles recently partnered with us to author a case study on their experience using ReadyTalk, “Meeting the Challenge of Lead Generation: How Profiles International Builds Demand with Webinars.” They walked us through the criteria that was essential to their program. Reliability and customer service were obvious inclusions, but there were also a few surprises. Easy-to-map data fields and the ability for co-presenters to control their own slides were two features they cited as essential to their webinar quality.

Take a look at the case study to learn about new ways you can improve your bottom line with webinars.

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Bo Bandy

Bo Bandy

In her next life, Bo will be a race car driver. Until then, she’ll continue to enjoy the challenges, rewards and pace of developing, implementing and managing communications and marketing programs. Driven, passionate and results-oriented, Bo manages ReadyTalk’s marketing and communications team which is responsible for “all the things” including demand generation, content marketing, PR and customer advocacy. Most importantly the team drives revenue and fuels the growth of the organization. Prior to ReadyTalk, Bo managed external communications activities including media relations, marketing promotions, social media strategy and execution, special events, marketing collateral and web activities for both B2B and B2C companies including technology startups, video game giants and healthcare non-profits. Follow her on Twitter, @bo_knows_."

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