The Webinar Efficiency Checklist: Setting a Budget

In today’s multi-channel world, marketers are constantly trying to produce content that will generate more leads and attract new prospects. In fact, according to the Content Marketing Institute, marketers are using an average of 14 different lead generation tactics to attract new clients. That’s enough to make our heads spin.

At the end of the day, marketers have to choose which tactics are going to be the most successful for their businesses and the amount their team can reasonably manage. With all of the other multi-channel marketing options and all of the planning that’s involved with hosting a successful webinar, some marketers are stepping away from webinars for good.

While we understand why they might want to do this, we still think this is a huge mistake; time and time again we’ve proven that webinars produce higher quality leads than other lead generation tactics, and that the planning and effort is all worth it in the end for a couple of reasons:

  1. Prospects are more willing to provide accurate data (email address) because they want access to the webinar.
  2. Webinar registrations indicate a prospect’s willingness (and genuine interest) to give up their time to listen to what you have to say.
  3. The conversion rate for webinars (20 – 40%) is much higher than many other lead generation tactics.

In order to help you through the hard parts (planning and executing), we’ve create a “Webinar Checklist” that will save you time. Here’s a sneak peek into one of the tips from the whitepaper:

 Tip #1: Set aside a budget for webinars. Actually including a monthly webinar as a standing initiative of your marketing plan will help to insure you have a dedicated budget and allotted time.

When planning your marketing budget, keep in mind that webinars generate more and higher quality leads, which help to meet more marketing goals, such as increasing revenue. Other budget areas to consider during the planning process is the cost of webinar technology. Make sure to identify how many webinars you’ll have each month and on average, how many attendees you’ll have for those webinars before deciding what type of budget to set aside for software costs.

Save time and generate higher quality leads by including webinars in your inbound marketing programs. Download our Webinar Efficiency Checklist whitepaper now to access the webinar efficiency checklist for your next webinar.

 Download the whitepaper now!

webinar efficiency checklist ebook

Download the Webinar Efficiency Checklist

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Bo Bandy

Bo Bandy

In her next life, Bo will be a race car driver. Until then, she’ll continue to enjoy the challenges, rewards and pace of developing, implementing and managing communications and marketing programs. Driven, passionate and results-oriented, Bo manages ReadyTalk’s marketing and communications team which is responsible for “all the things” including demand generation, content marketing, PR and customer advocacy. Most importantly the team drives revenue and fuels the growth of the organization. Prior to ReadyTalk, Bo managed external communications activities including media relations, marketing promotions, social media strategy and execution, special events, marketing collateral and web activities for both B2B and B2C companies including technology startups, video game giants and healthcare non-profits. Follow her on Twitter, @bo_knows_."

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