Why Other Companies’ Webinars are Better Than Yours
Marketing campaign strategies can be overly time consuming and costly. Although multi-channel marketing is the key to success, you may be asking yourself if it’s worth it in the end, especially if you have a limited budget.
While we do believe that multi-channel marketing is the way to go, sometimes, you have to pick and choose what marketing channels you focus on to generate leads. In our experience, webinars have proven time and time again to be one of the most successful marketing tools. Investing time and money into a webinar program can bring in higher quality leads that will make you and your sales team happy.
According to the Content Marketing Institute, 62% of B2B marketers use webinars to generate new qualified leads. But we still hear complaints of “webinars are too expensive” or “we didn’t get any leads.” In our latest eBook, “6 Reasons Why Other Companies’ Webinars are Better Than Yours,” we mitigate some of those complaints by showing you what other companies are doing with their webinar programs.
Here’s a sneak peek into one of the tips from the eBook:
Reason #1. We connect early and set expectations.
Logging in 30 minutes before the webinar starts will give you time to make sure everything is prepared and greet anyone who arrives early. It also helps you stay organized and test your sound so that you can deal with technical problems before the event.
Setting expectations on the webinar format will also help you and your attendees be on the same page. For example, some presenters like to take questions during the webinar, while others prefer to have a Q & A session at the end. Let your audience know what you will be doing so expectations are aligned.
You don’t have to be a newbie to brush up on new ways to increase engagement and expand your reach. These webinar tips will help you bring in higher quality leads for a lower price. Download our eBook to learn about the other five reasons other companies’ webinars are better than yours.