In today’s digital workplace, we use a variety of applications and tools to make our lives easier. While these tools are helpful, it can also be a nightmare to log in to each application separately when they don’t speak to each other effectively. Luckily, the advent of the digital age has brought about multiple software integrations, which save you time and increase productivity.
Specifically, webinars are a great way to connect with prospects and webinar software makes this easy. But, all of the back and forth of trying to send information from your webinar software to other applications can take up a lot of time. That’s why you should consider integrating the following applications with your current webinar solution:
1. Marketing Automation Software
Webinar leads are highly engaged, and they could be doing research on your site before attending your webinar. By integrating your webinars with marketing automation tools, you could see significant improvement in your sales pipeline velocity. Consider integrating your current webinar solution with your marketing automation solution to significantly increase your sales and marketing productivity while reducing the amount of time spent managing, nurturing and scoring your webinar leads.
Most businesses today have CRMs to track their leads and contacts, and most of those businesses have implemented Salesforce to help them manage their sales pipeline. Consider integrating with your CRM to increase productivity and visibility into sales, webinar, and training activities. You can manage webinar leads more effectively from qualification to close by instantly updating lead information—webinar attendance, duration, polling responses, and post-event activity—directly into Salesforce.
3. PR Software
A large part of webinar success is promotion, and PR software can help amplify promotion and drive more people to the event. For example, a search-engine optimized press release about an upcoming webinar can generate a lot of traction while significantly boosting online awareness of the upcoming webinar. Consider integrating your webinar software with your PR software to increase your reach.
Companies rely on an increasingly large number of software programs and applications to manage business processes and it can be frustrating when these systems don’t talk to one another. ReadyTalk understands this and eliminates time-consuming manual processes by integrating conferencing and webinars with CRM, marketing automation, third-party registration and other critical systems. Learn more about ReadyTalk integrations by downloading our Top 10 Benefits of ReadyTalk Integrations data sheet now.