Last month, we hosted a webinar featuring Brian Lipp, VP of Sales at Sales for Life, along with ReadyTalk’s Director of Marketing, Bo Bandy, as they discussed: “How to Drive More Relevant Conversations with Buyers: The Role of Marketing in Social Selling”
The topic for this webinar was without a doubt intriguing to our audience, but it was the format of this webinar that I truly believe drove the results home for this event. Discover these tips and tricks and see if you can apply these ideas to your webinar program in 2016.
30 minutes vs 1 hour: Occasionally 1 hour webinars can be too long depending on the topic and number of speakers. Cutting the webinar time in half to 30 minutes may sound less daunting to your audience than taking an hour out of their busy schedules. 30 minute webinars are often a lot easier to commit to and ultimately could attract more attendees who otherwise may have declined due to time constraints.
Keep the Discussion Conversational: Have both speakers be involved in the conversation by asking each other questions and their opinions throughout the presentation. By doing this the webinar won’t seem scripted or robotic as many webinars are at fault of doing. As a result, this will create a more natural flow of conversation.
Different View Points: Presentations can seem boring and dull when the speakers agree on everything. Spice it up, and agree to disagree on different ideas so that your audience can understand both view points and decide what makes the most sense for their organization.
The results were interesting:
We saw increasingly higher engagement and participation throughout the webinar
We saw a longer duration time from the attendees on the webinar.
More chat questions were asked throughout the webinar, especially when there were opposing viewpoints from the speakers.
Attendees were very active during Q&A and over 50% of the audience stayed on the webinar after the 30 min duration was over because they continued to ask great questions and wanted to learn more.
More playbacks of recording
We saw an increase of playbacks in comparison to the 1 hour webinar recordings. Next steps will be to include this recording and/or snip-its of this recording in to our lead gen campaigns. More results to come.
If you have any other format tips that have been successful with your webinar program, feel free to share your ideas and reply to the thread below.