Category Archives: eBook

ReadyTalk Webinar Named Market ‘Leader’ in New Report

In the fourth quarter of 2017 ReadyTalk Webinar was named a ‘market leader’ by InFlow Analysis, a technological consulting group. This insightful report entitled, The InFlow Analysis Market Compass for Webinar Providers, 2017: Shifting to Conversational Experiences, highlights industry trends that reflect the demands of various buyer types and use cases. Given the competitive business of technology, SMB and enterprise customers are challenged with purchasing decisions between disruptors, niche providers, and legacy webinar vendors.

After scoring all webinar services providers, the InFlow report created this list of takeaways meant to help buyers choose the webinar service most suited for their needs:

 

  • When making webinar procurement decisions, business planners have to map critical capabilities to the right use cases to avoid the pitfalls of focusing too much on features.
  • Knowing your target audience will help guide technology decisions, especially around scale and bandwidth needs. Also, focus on conversational experiences with your audience.
  • While webinar decisions tend to be departmental and team based mostly, take care to ensure broader integration with business applications such as marketing automation and Customer Relationship Management (CRM) systems.
  • Reporting and analytics is a critical component and will provide useful data that can guide engagement activities after the webinar event. AI and machine learning are becoming integral parts of this phase for accurate insights.
  • Plan carefully for webinars and understand beforehand requirements for professional services and live support during larger and more critical events.

 

Within the leadership category, ReadyTalk was also mentioned for its excellence in branding and marketing functionality:

“There are customized branding capabilities, recording, integrated audio and integration into business applications and platforms, such as Salesforce, Marketo and a majority of CRM and marketing automation platforms respectively. Integration into critical business applications and processes speaks to support for pre, during and post webinar management, which covers the entire webinar workflow. For marketing professionals, the ReadyTalk webinar service provides event promotion tools for social media platforms such as Twitter, LinkedIn and Facebook. The service includes broadcast video webcasts and simulive events, which allows producers to replay recorded webinars with live Q&A and interactivity. Webinar planners and producers also get post-webinar reporting capabilities.”

Click below for the full report by InFlow Analysis! Cheers and happy hosting on your next event.

5 Tips on Moving to the Cloud

Move to the cloudCloud computing will continue to grow over the next few years. If your business is done with handling bulky, expensive on-premises IT systems, consider moving to the cloud today. It’ll free up IT resources, streamline and add to your productivity, enable your remote workers, provide business recovery benefits and more.

If you’re like most people, though, you have fears of moving to the cloud — from talking with employees about which data moves to security. Address those fears and get the most out of your move. Here are five tips on how to start:

1. It doesn’t have to be all or nothing

You don’t have to be fully on-premises or in the cloud. Many companies benefit from a hybrid IT environment. If you don’t believe you can move all your operations to the cloud, choose the ones that you can and keep the rest in-house.

2. Create goals

You need to develop a mix of short- and long-term goals for what you want to accomplish through moving to the cloud. This way, you’ll know you’ll be on track for reaching your main objective — a successful cloud migration.

3. Improve communication channels

Everyone should be in the loop during a major IT system restructuring like this. Take time to keep everyone informed and give periodic updates or hold Q&A sessions to give employees a chance to respond. This involves bringing them into the process before decisions are made. This will increase buy-in and ensure a higher adoption rate.

4. Address security concerns

Due to many high-profile data breaches in recent years, your clients and personnel may be concerned about the security risks from a cloud migration. Despite these worries, many companies actually boost their security abilities by switching to a cloud storage provider. Address their concerns to alleviate fears.

5. Use this time to consolidate and reorder data

Like spring cleaning, moving to a cloud-based data center is a great time to consolidate and get rid of excessive data or structures that are no longer relevant or needed. Again, you don’t have to do all or nothing.

Need more tips?

Get more information in our ebook (PDF), Move to the Cloud. You can even start small and move your communications system to the cloud.

Go Cloud Communications

What? Crackle. Drop.

The Cost of Weak Online Conferencing for IT and Business

Conferencing is crucial to businesses, but they can also be detrimental without the right provider. The top 4 most common problems caused by weak conferencing are:

  1. Screen Shot 2016-02-03 at 3.21.24 PMPoor audio quality: Poor quality audio is one of those things that is hard to ignore, but can quickly ruin any online conference.
  2. Unreliable systems: Unreliable systems can cause panic and disruption. If you are using these systems for client meetings, it can damage your image and hurt your relationships.
  3. Difficult to join, difficult to use: Unintuitive and cumbersome conferencing solutions are a waste of time and resources.
  4. Lack of support: Your team should not have to troubleshoot your conferencing system when problems arise, but you may need assistance immediately. Lower quality conferencing services may not be available to assist you right away, or will send you to a user manual.

Do any of these sound familiar?

Not only are these problems frustrating, they could be quite costly to your business. Here are the 3 most serious ways your IT organization is directly affected:

  1. Security: With so much fraud, theft, and malicious software, your conferencing system security needs to be vigilant.
  2. Administration: Each conferencing system has its own infrastructure, and IT is normally stuck managing them. Choose the right one; otherwise, it may be a constant issue to maintain.
  3. Support: When conferencing systems are weak, IT takes the brunt of those issues. They are left troubleshooting problems, leaving less time for more important work.

Screen Shot 2016-02-03 at 3.22.49 PMWeak conferencing doesn’t just affect IT groups; these risks and costs affect the rest of the business as well. To find out more about the expansive costs a weak conferencing provider could have on your business, download our eBook, “What? Crackle. Drop.

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3 Helpful Tips for Successful Audio Conferences

“Time spent in audio conferences in the U.S. is expected to grow almost 10 percent a year through 2017,” according to Wainhouse Research.

3 Helpful Tips for Successful Audio ConferencesAs the mobility of businesses and individuals continues to grow, more cloud-based webinars and team meetings are taking place online, making quality audio conferencing imperative for effective collaboration during these events.

Simply put, audio conferencing enables teams to get things done anywhere, saving you time, money and energy. However, all great audio conferencing comes with the potential of great disaster, leaving participants shocked and you embarrassed in the wake of a meeting.

To avoid these unsavory situations, use these three tips for hosting successful audio conferences:

 

1. Find a quiet location and call in on time. 

It might sound like common sense, but it’s not always practiced. If you work in a cubicle farm or a loud office, it can be hard to have audio conferences at your desk. Take some time to find a conference room or quiet space to call in so that you can focus on what is being said instead of focusing on hearing what is said.

It is also important that you call in on time. There seems to be a common misconception that calling into a conference call a few minutes late isn’t a big deal because you’re not physically keeping someone waiting. However, everyone’s time should be respected, so let the other parties know if you’re going to be late at the very least.

 

2. Own the mute button and understand how to use it effectively.

The mute button was designed to help eliminate unwanted background noise on a call while others are speaking. Get in the habit of being aware of the mute button when you’re on audio calls. If it’s a habit, you’re more likely to use it appropriately. Own it, use it, love it.

However, many use it as a way to eliminate the sound of them typing,  chatting, or working. While we’re proponents of the mute button, don’t use it as an enablement tool to get away with doing something else. If you’re attending a meeting, then be an active participant.

 

3. Consider investing in a microphone that hooks up to your computer to help with sound quality.

Many people are actually surprised to learn that people will continue to watch videos with great sound quality even if the video quality isn’t very good. It makes sense though; even if you have somewhat of a blurry picture, you can still follow the story since you can hear what’s being said. If you have great video quality but terrible sound quality, you can see what’s happening, but, unless you can read lips, you can’t tell what’s being said.

Sound quality is crucial for audio conferences. To improve audio conferences across the board, you need to invest in quality tools. A microphone designed for your computer can be a great purchase, making your video conferences more successful.

 

Want to learn more about hosting successful audio conferences? Download our eBook, “10 Times Your Audio Conference Was Ruined“.

The other way to ensure your audio conferences are successful is by investing in a quality audio conferencing solution, like ReadyTalk. Meetings are an investment of your money and time, so why shouldn’t you have the tools to support effective collaboration?

The Power of Webinar Tactics for Lead Qualification

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Webinars allow you to not only generate leads, but are also an excellent way to generate lead qualification. By utilizing webinars to their full potential and focusing on gaining lead qualification from them, you will help your sales team become more successful in closing the deal. Here are six simple tips that you can use to generate qualified leads for any webinar.

1. Create educational content. The most successful webinar topics for generating an audience provide educational content and explain “How to” or “Best practices.” This type of content will interest your audience and give them a reason to actually attend and listen to the whole presentation. Be sure to avoid marketing your product to your attendees during the main portion of your webinar—stick to your topic! The audience is there for a reason, and unless you stated that the webinar was to promote your product, they don’t necessarily want to hear about it, not yet at least. As an alternative, end your webinar with an invitation for attendees to stay on longer in order to learn more about your company’s products and services. You should automatically qualify the people who stay as interested and potential sales leads.

2. Track return visits. Your marketing database can actually track the people who attend your webinars. While this information tends to be ignored, you should use it to your advantage. You can gain a strong indication of the interest and engagement attendees have with your product through the amount of webinars they attend. Maybe attending all of your webinars is a hobby of theirs, but it is most likely a sign that they are a qualified lead.

3. Use in-session polls. What do most people have in common? They love to talk about themselves. Why is this good for you? The more you know about your audience, the more likely you are to close a deal with them. Polls should be presented as a way to help you provide better value for your attendees by asking questions such as: “Let’s find out what you are most interested in,” or “Tell me what level of detail you want.” The questions are about them, but provide you with valuable lead scoring information. It’s perfect.

4. Analyze webinar reports. Utilize the data you collected about the amount of time people spent listening to your webinar in order to help identify qualified leads. However be careful! There are a number of reasons as to why people may join late or leave early, so be sure to only use this method as a supplement to other lead qualifying methods.

5. Use the webinar feedback survey. If you have delivered solid value and demonstrated a giving attitude during your webinar, your attendees will be more likely to spend time on your survey. Ask them how they felt about the value of information they received and how applicable it was to their business. A positive response to this question is almost enough to have sales call them immediately. Be sure to always ask open-ended questions in your survey in order to give attendees the opportunity to explain themselves and give you a better understanding of their needs and opinions. Also, don’t forget to ask, “Would you like a contact from us?” To say the least, this will make your search process for lead qualification much easier.

6. Qualify and act quickly. Analyzing your attendees and qualifying your leads a month after your webinar took place will practically be pointless. Act as soon as possible. Highly qualified leads need to be sent out to your responding crew quickly and timely. Be sure to inform your sales team about the topic and date of your webinar and even ask them to block an hour on their calendars the same afternoon to follow up with high priority attendees. This is an opportunity you absolutely do not want to miss.

Take advantage of webinars and use them to not only create lead generation, but also lead qualification. To learn more on the topic be sure to read Ken Molay’s eBook: Did You Qualify? Getting the Most Qualified Leads from Webinars.