Category Archives: Featured Post

Does your tech company have what it takes to compete in the Colfax Relay?

Colfax Marathon Relay - high tech categoryLiving a healthy lifestyle is an important part of the ReadyTalk culture. When we hire, we look for teammates that, among other things, are energetic, passionate and nature lovers (learn more about our culture). A byproduct of this is that we end up hiring a lot of athletic people. We have Ironman competitors, marathon runners, cyclists, mountain bikers, hikers, swimmers—you name a sport and we probably have an employee who competes. In fact, we even have the World’s Fittest CEO.

Our employees also enjoy the opportunity to participate in events together as a team. Every year, we have groups of employees who participate in the Colfax Marathon Relay. We had six teams compete last year; some were highly competitive and some were just out for a good time. It’s a great way to get some exercise, see the city and bond with fellow employees.

This year, our teams are excited to compete for a chance to win the NEW High-Tech Rotating Trophy. The trophy will be presented to the fastest High-Tech team (Software, Technology, Telecommunications, Broadcasting) for proud display in your office.

If trophies aren’t your thing, maybe charity is. The winning team in the high-tech category will receive cash to donate to local charity of their choosing. More than $3,000 was donated to charities by winning tech teams.

We’d love to see more Colorado-based tech companies compete. If you’re interested in putting a team together, here are the details:

1. Whether you are out for fun or to compete, you can have your own party at the after party if your company has three (3) or more relay teams (and a 10×10 tent!).

2. You can buy all your registrations for your company at once – just email susan@runcolfax.org

3. To qualify for an award, your team must have five (5) runners, and the runners must be employees (or up to two (2) runners may be family members).

4. or details, winning times, and to register, go to http://www.runcolfax.org/corporate-cup-relay/

Mobile Optimization Explained

How to Better Market to a Mobile Audience

Yesterday, we had the pleasure of sponsoring an AMA Webinar, “Conversion Optimization in a Multi-Device World.” Led by Chris Goward, CEO of WiderFunnel, this webinar focused on the important topic of optimizing for mobile. As mobile use continues to skyrocket upwards, it’s important to make sure you spend time building a marketing strategy that aligns to the devices your end users are using. Chris gave lots of helpful examples and shared best practices to help marketers better reach their mobile audiences. Some of my favorite takeaways are listed below. To hear the entirety of this great presentation, you can view the recording here.

Key Takeaways

  • Make sure your content and delivery methods align to the experience you want to create – for example, don’t send emails about mobile that aren’t mobile friendly.
  • Mobile marketing is all about context, so make sure you’re incorporating that context into your experience. Add CTAs above the fold and streamline content to only show what’s most relevant to a mobile user.
  • Mobile optimization is persuasion marketing, experience design, and the scientific method all intersecting. You need to think about how your end user is consuming your content and how you can best optimize that experience. Which lead us to our next takeaway: 
  • Test, test, test! Test everything. Try different headlines, calls to action, images, and colors. There are no wrong answers. Make sure you continuously build on your previous successes and continue to optimize your end user experience to maximize results.

As Chris pointed out, mobile is an incredibly important marketing opportunity for any company. If you’re not optimizing for mobile you should start. As I mentioned, you can learn lots of great tips and tricks by listening to yesterday’s webinar.

And if you’d like to carry these great practices over into your world of meetings, webinars, and collaboration, I’d encourage you to take a greater look at ReadyTalk. We have awesome mobile apps to help you easily start and join meetings, even when you’re away from your desk. To learn more about ReadyTalk’s industry-leading mobile apps, click here.

Love Your Mobile Phone? So do we.

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You probably spend more time with your mobile phone than you do with your significant other. After all, it’s with you at work, your commute and at home. It’s also an important productivity tool, giving you access to email, calendar and the apps you need to get your job done.

In fact, your cell phone is probably loaded with apps. The average smartphone user downloads 26 apps. We think the ReadyTalk app should be one of those.

The ReadyTalk mobile app eliminates the annoying steps of joining a conference call or meeting. You don’t have to enter phone numbers, access codes or pins. No pressing # and listening to an operator. It’s one-click to join or start meeting on the go or at your office.

Yes, the app lets you start or join a meeting on another phone. It will call you wherever you are. And, it doesn’t use mobile minutes. Read on for details.

How I Use It

Last week, I was in a meeting that was running over. I had back-to-back meetings scheduled. My second meeting was in another conference room and also had remote participants. I was the meeting organizer so I was worried about the folks dialing-in. I pulled out my mobile phone, opened the app and clicked Start Meeting. I selected the number for the conference room. When the phone in that room started ringing, my colleagues answered and were able to start the meeting. My 5-minute-delay didn’t delay the meeting and waste anyone’s time.

How Does it Work?

Have a scheduled meeting? The app works like this:

• The App looks at your calendar and identifies ReadyTalk meetings.
• 30-seconds before the meeting, you get a reminder to join the meeting.
• At this point, you’ll open the app.
• Select the phone number you want to join the call from. It might be your desk, Conference Room 1, your home office or your mobile phone.
• Click Join (it’s a BIG GREEN button).
• Select how you want to participate — web only, web and audio, audio only/
• If you select a web option, you’ll join the web portion of the meeting via your phone.
• Within 5 seconds, the phone you selected will start to ring.
• Answer. Join the audio meeting.

An on-demand meeting works the same way except you skip the first two steps. When you open the app, you select Start or Join from the On-Demand Meeting section.

How to Get Started with the ReadyTalk Mobile App

1. Download the app on your smartphone from the App Store or Google Play.
2. Allow the app to access your mobile calendar when prompted.
3. Set up your credentials and input your name, mobile number, ReadyTalk Conference phone number, access code and passcode and hit “Validate My Information.”

Check Out This Video to See it in Action

Stop. Collaborate and Listen.

ReadyTalk Collaborate Mode for better meetingsReadyTalk plays an important role for teams who want to collaborate during meetings. Unlike webinars with only one or two presenters, collaborative meetings require that several people share control of the meeting to present slides, jointly edit a document, share their desktops, etc.

Recognizing that it can be a hassle to promote each participant to “co-presenter,” ReadyTalk recently began rolling out a new feature, Collaborate Mode. This enables you to start any of your meetings in a “Collaborate” or “Present” mode. Present mode will mirror the experience you are used to (all attendees join as participants) and Collaborate mode will automatically promote your participants to the co-presenter role.
As a co-presenter, others in your meeting with be able to:

• See the participant list, so you know who is on the conference
• Chat amongst individual participants or in a group to foster additional communication/collaboration
• Share their desktop or applications for a more collaborative working session

Giving participants access to these features immediately saves time and gets the meeting up and running quickly. It also maintains the flow of the meeting by allowing different folks to take control and share as needed.

We understand that not everyone needs (or wants) this feature so we’ve only enabled it for a subset of accounts. But, we’d love to turn it on for you! If you would like to try out this feature, send an email to your account manager or help@readytalk.com.

Meetings! Meetings! And More Meetings! How Much are They Really Costing You?

Are you running from meeting to meeting? Are there clear agendas, action items and decisions being made in all these meetings?  Do you even know why you were requested to attend? Are you losing precious time waiting for people to join your online meetings? 

These are all frustrating occurrences that are happening in offices all over corporate America.   The expense of bad meetings is costing American companies billions of dollars in lost productivity and it is negatively affecting the corporate culture. 

How many hours do you spend in meetings a week?  Are customers, prospects and vendors complaining that they can never get a hold of you?

According to The American Genius, "an astonishing $37 billion is wasted on meetings every year in the United States."* 

You wouldn't waste corporate resources anywhere else in the company so why is it happening with meetings?   Now there is a way to tell how much you are spending on meetings with the Cost of Weak Conferencing Calculator and then check out the Online Meetings Like a Boss blog for 8 tips for running a great meeting.  

*http://agbeat.com/business-news/biggest-productivity-drains-work-much-cost/