Category Archives: Marketing

New year, new skills: Methods to improve learning at your company

It'd be great if running a business was like riding a bike. You learn how to ride a bike once, and you acquire all the skills you need to know to ride a bike for the rest of your life. 

Unfortunately, running a company isn't quite like riding a bike. Learning new skills and honing old ones – or continuous learning, as it's called – is essential for a productive workforce and a competitive business. 

Amp up the education in your workplace in 2018 with the methods and strategies below:

Hold trainings and educational workshops often 

There are always things that you and your employees should be trained in, whether it's a new coding language, a new content management system or a new workflow. Holding workshops and other training events to teach these skills is far more effective than sharing how-to steps via email. Include free breakfast and coffee or free lunch at these events to make participation more enticing. 

Create a culture of learning

For continuous learning to truly flourish at your organization, you need to create a work culture that openly embraces the sharing of ideas and the development of new skills. You could incorporate learning and development into your company's mission statement or set of core values. Ensure that executive leadership, hiring managers and HR are all onboard with communicating with employees in ways that promote learning, not hinder it. 

Poll employees 

You're far more likely to have greater attendance at training events and workshops if you target these events toward subjects employees actually want to learn about. Polls and surveys can help you identify hot topics and skills that workers most want to learn about and develop. 

Use webinars for training 

To make sure your remote workforce doesn't miss out on the benefits of in-office learning events, conduct training via webinars. With their ease of incorporating multimedia materials, webinars make learning dynamic and fun. As an added bonus, they can be saved and archived in your company's learning library for future reference. 

Tweak your benefits

Demonstrate that your company truly values continuous learning by adjusting your benefits. Perhaps your company can offer to reimburse employees for tuition if they choose to go back to school, or can spend more funds to send them to industry conferences and events. You could also consider giving employees a personal day to work on their hobbies or interests. 

Continuous learning is the seed of innovation. Discovering different ways of doing things and honing new skills leads to success and productivity, and with the tips above, you can improve learning at your company. 

What are the best channels for promoting your webinar?

Imagine this: You've worked for days perfecting every little detail of your department's webinar. You've carefully designed the landing page, spiced up the slides to keep things interesting and brought on a team of great, charismatic people to pull it off. This sounds like the ideal webinar situation, right? Only if you've remembered to promote it! Otherwise, you might have done all this work for no one to stick around and enjoy it.

Webinars are a fantastic medium to connect with customers, gain valuable leads, conduct new product demos and train employees. With this in mind, you want to ensure you're doing everything in your power to reach a wide audience. To do so, here are three of the best channels you'll want to leverage to effectively promote your webinar:

1. Email
There are three main steps to promoting your webinar over email after people have signed up. First, you should send a thank-you email when attendees register online. This is not only demonstrating your company's good manners but also can serve as a way to put the date in their calendar or confirm their attendance. Second, you should send out reminder emails around a week or two in advance to not only remind them about your webinar's date but to keep them thinking about your company. Lastly, you want to send out a final reminder email the day before or the day of your webinar, as people get busy and forget.

2. LinkedIn
Sometimes emails are not the ideal way to promote your webinar, as people may feel overwhelmed with lots of reminder emails clogging up their inbox. Instead, consider reaching out to them over social media, more specifically, on LinkedIn. After all, LinkedIn reports that as much as 46% of B2B social media traffic comes from the site, so you don't want to miss out on this ideal marketing platform.

3. Twitter
If you want to go for a more casual promotional route, start marketing your webinar over Twitter! The platform provides a low-key approach to getting word out about your upcoming webinar without feeling overly pushy. You can start promoting the event a few weeks in advance and use inviting graphics and images to remind your followers in the days leading up to the webinar. Don't forget to include registration links in your tweets though!

Ready to spice up your lead generation process? Consider using webinars starting today!

Record, Repurpose, REPLAY

Smarter Marketing Webinars

Simulated live webinars have been around for years, but the do-it-yourself demands of marketers have made it easier than ever to set up and host events. In the past, hiring an event management team was the only way to replay a webinar recording. Traditional simulive and event management is still used by many of our customers during highly attended events, but ReadyTalk Illuminate Replay has made lead generation simpler for marketing professionals. Take a look at this video that explains the difference between Illuminate Replay and traditional simulive.

One-Minute Set Up

Given the short, easy-to-navigate scheduling page and upload process, the shareable webinar link is ready in a minute or less. We designed this experience with the deadline-driven user in mind — never waste time getting your webinar on the calendar. Without compromising the sophistication of attendance data and reporting, the streamlined setup allows marketing webinars to be promoted immediately to any timezone in the world. If you’re currently using a webinar vendor other than ReadyTalk we won’t hold that against you. Drop your MP4 into Illuminate Replay and host as many events as you want!

Integrated with Marketo

Let your marketing automation do the dirty work — sit back and watch the leads roll in. ReadyTalk Illuminate Replay is integrated with Marketo and sends your webinar attendance data into one easily accessed database. Aside from the follow-up benefits of Marketo, you can also review the activity timeline and chat log for a moment-to-moment look at changes in audience engagement.

Save time and money by managing the event on your own! Want to learn more? Click below.

Webinars Ranked Among Top Lead Sources for Conversions

Our partners at Ascend2 Research recently completed the report entitled “Lead Generation to Increase Conversions.” The survey was conducted to find out what types of lead generation forms produce the highest rate of customer conversions. Marketing professionals from B2B and B2C companies responded in favor of content downloads and webinars as the top two sources for lead generation in 2017.

Here’s a one-minute clip from ReadyTalk’s webinar with the American Marketing Association entitled, Increasing Conversion Rates: How Gated Content Quickly Turns Leads into Customers.

When asked specifically about gated content, the majority of respondents chose webinar registrations and download forms as the primary drivers of customer conversions. As a guide, here at ReadyTalk we’ve found that webinar registration forms perform the best when only four to five fields are present. This gives the sales team enough info to follow up by territory and business size, but also prevents the visitor from refusing entry by being asked to many questions.

Want to qualify and convert more of your leads? Click below and try ReadyTalk Webinar today!

3 reasons why we’re thankful for webinars

 

This December, ReadyTalk is taking time to reflect on what we’re thankful for, and it’s more than just good times and high fives. We’re passionate about the exciting benefits webinars can bring to businesses. With the right strategy, these online events can transform your company.

Here are three reasons why we’re thankful for webinars:

1. They engage audiences

Your clients are bombarded with a dizzying array of content on a daily basis. If you want to grab and keep their attention, then you need to provide high-value information in an engaging and entertaining package. Webinars enable your company to do just that. Rather than simply being yet another video clients need to watch, webinars are targeted events that allow for audience interaction via polling and other features. Clients can learn must-know information useful to their lives and businesses via a creative, fun and informative way. A quality webinar can get people’s attention in a media-saturated world; the average viewership per webcast is 53 minutes, according to ON24, giving you lots of time to present valuable information to your audience.

2. They generate more qualified leads

Webinars don’t only appeal to your current clients, but they also help you reach future ones more effectively than many other channels. Between 20 percent and 40 percent of webinar registrants turn into qualified leads, according to a survey we conducted with our clients.

This is because webinars by their nature filter out prospects who are more likely to be a dead-end. People who sign up for webinars are more willing to provide accurate data about themselves, such as their email addresses, because they want access to the event. Webinars are also an example of permission-based marketing, meaning that prospects themselves indicate that they want to learn more about your company by signing up, which is a strong sign that a lead can be nurtured through the sales cycle. For these reasons, webinars can give you a greater return on your investment when it comes to lead generation.

3. They establish your company as a trusted resource

Webinars offer a chance for your organization to share its expertise and know-how. When individuals tune into your webinar and receive information useful to their own lives or jobs, they’ll discover that your company is a helpful resource they’ll want to check in with again and again. High-quality webinars establish your company as a thought leader, and with the rich variety of ways webinars can be used, from product demos to Q+A sessions to industry updates, these events strengthen your brand identity while building connections with your target audiences.

Increased engagement levels, higher-quality leads and thought leadership are three reasons why we’re thankful for webinars. If your company is interested in experiencing the exciting benefits of webinars for itself, check out the helpful products and tools offered by ReadyTalk – we have everything you need to get started!