Category Archives: serve

We Are Family: ReadyTalk, a PGi Company

ReadyTalk, a PGi companyIn January 2017, PGi entered into an agreement to purchase ReadyTalk.

PGi

PGi is a company we’ve been watching for a long time. Its employees are dedicated to providing the best communication and collaboration experiences to customers around the globe. And they have the same values we do — a desire to excel in customer service, deliver great products and innovate.

ReadyTalk, a PGi Company

That’s why we’re pleased to announce that we’ve closed the deal as of February 2. From this point forward we’ll be ReadyTalk, a PGi Company. Our combined portfolio will enable PGi to continue providing the very best collaboration products and services.

We believe our customers benefit, too. They get the advantage of a big company with an expanded portfolio helping people all over the world. They’ll continue to enjoy fantastic customer service. And they’ll continue to get innovation.

Powerhouses Joining Forces

It’s a union of two communications powerhouses joining forces.

As evidence, within the past week, PGi and ReadyTalk were listed in the G2 Crowd Report detailing the Best Web Conferencing Products of 2017. G2 Crowd is the world’s leading business software review platform, and PGi is proud to be included, along with ReadyTalk, on this list of industry-leading conference providers.

We’re thrilled to be part of the family and combine our portfolios to provide the best collaboration experiences to enterprises everywhere.

5 Tips on Moving to the Cloud

Move to the cloudCloud computing will continue to grow over the next few years. If your business is done with handling bulky, expensive on-premises IT systems, consider moving to the cloud today. It’ll free up IT resources, streamline and add to your productivity, enable your remote workers, provide business recovery benefits and more.

If you’re like most people, though, you have fears of moving to the cloud — from talking with employees about which data moves to security. Address those fears and get the most out of your move. Here are five tips on how to start:

1. It doesn’t have to be all or nothing

You don’t have to be fully on-premises or in the cloud. Many companies benefit from a hybrid IT environment. If you don’t believe you can move all your operations to the cloud, choose the ones that you can and keep the rest in-house.

2. Create goals

You need to develop a mix of short- and long-term goals for what you want to accomplish through moving to the cloud. This way, you’ll know you’ll be on track for reaching your main objective — a successful cloud migration.

3. Improve communication channels

Everyone should be in the loop during a major IT system restructuring like this. Take time to keep everyone informed and give periodic updates or hold Q&A sessions to give employees a chance to respond. This involves bringing them into the process before decisions are made. This will increase buy-in and ensure a higher adoption rate.

4. Address security concerns

Due to many high-profile data breaches in recent years, your clients and personnel may be concerned about the security risks from a cloud migration. Despite these worries, many companies actually boost their security abilities by switching to a cloud storage provider. Address their concerns to alleviate fears.

5. Use this time to consolidate and reorder data

Like spring cleaning, moving to a cloud-based data center is a great time to consolidate and get rid of excessive data or structures that are no longer relevant or needed. Again, you don’t have to do all or nothing.

Need more tips?

Get more information in our ebook (PDF), Move to the Cloud. You can even start small and move your communications system to the cloud.

Go Cloud Communications

7 Marketing New Year’s Resolutions

During the time following New Years, people begin sticking to — or quickly failing at — their resolutions. Whether you plan to eat healthier or pick up a new hobby, the start of 2017 is a bright one for many people looking for a fresh start. If you didn’t realize already, businesses can also jump on the bandwagon and start their own resolutions. Here are seven marketing tips to kick off the new year at your company:

1. Go mobile-friendly

marketing resolutionsMore people and businesses are going mobile than ever before. If your website is not already smartphone or tablet friendly, you’re missing out on huge demographics of potential consumers.

2. Make sure to be responsive

Additionally, make sure your website is responsive so it has the same functionality no matter what device your shoppers are on.

3. Switch up your social media approach

Are you failing to connect with users on certain social media sites or only active on one of two? Now is the time to reevaluate your social media strategy.

4. Rethink your content marketing strategy

You need to maintain an active blog full of thought-leadership content to draw in potential consumers.

5. Get into the mind of your target consumer

Don’t market to everyone — market to your target consumers. Your products or services might not appeal to every group of people, so tailor your approach toward these individuals.

6. Measure and analyze everything

You must use metrics and analytics to track the progress of your content, campaigns and more. Without numbers, how will you know what you’re doing right?

7. Start releasing interactive webinars

If you want to look like a thought leader and build relationships with consumers, you must start launching interactive webinars.

Your CSR Should Match Your Brand

Your corporate social responsibility (CSR) is more than a piece of paper or an annual holiday drive – it’s an extension of your brand. These efforts can range from giving small donations to a charity to implementing environmentally friendly practices organization-wide.

Therefore, what cause you choose to support or work toward will have a direct effect on your brand presence and respectability.

Why is CSR so important?

A solid CSR strategy allows companies to improve their public image, increase their media coverage, boost employee engagement levels and retain and attract key investors. It also enables businesses to attract and retain employees. After all, Millennials are known to care about community involvement efforts and Gen X are the most likely to become involved.

The community benefits, too. Nonprofits can receive increased funding, in-kind donations (equipment, swag, etc.), more volunteers, a strong corporate partnership and varied sources of revenue.

How can your CSR match your brand?

Choosing the right CSR program is crucial for its success. Instead of randomly picking an organization or cause, or many organizations and causes, pick the ones that clearly align with your organization’s goals, vision and future.

CSROne way to ensure that the CSR matches your brand is making sure it has a logical tie to your business operations. For example, a software company may choose to support education, including girls in STEM programs. A legal firm could align with free or low-cost law services provided by nonprofits.

Another way to match your CSR with your brand is to get your employees involved. Hold Q&As and issue company-wide surveys to discover what charities and causes your employees believe are important. This way, you’ll be matching your CSR not only with your brand, but the employees your brand represents.

Matching brands improves giving

With one-off donations and drives, there’s less of a relationship between company and nonprofit. To the nonprofit, employees there are worried about whether its a one-time gift or recurring one. Because they may not be prepared for the gift again the next year, it’s less successful.

Partnerships where brands match (nonprofit and business) mean there’s already more common ground and a higher likelihood that giving will repeat. That repeat donation (time and/or money) creates a bigger impact because the nonprofit is more apt to serve more people with their mission.

Improve your social responsibility

Time magazine called companies that ignore their social responsibility “suicidal.”

You could argue community involvement makes a company more successful through all of the items above — recruiting, retention, PR and visibility, tax deductions, etc. It could lead to even more business; people want to purchase from companies who believe what they believe. This includes the company’s CSR.

And at its core, businesses should give back because it’s the right thing to do.