Blog category "small business"

During the time following New Years, people begin sticking to — or quickly failing at — their resolutions. Whether you plan to eat healthier or pick up a new hobby, the start of 2017 is a bright one for many people looking for a fresh start. If you didn’t realize already, businesses can also jump […]

Would you rather buy a product from a salesperson who cold-calls you or after watching an engaging webinar on your own time? Most modern consumers would choose the latter, as it allows them to retain their independence in the buying process. Instead of giving control to a persuasive salesperson, they can actively participate in an […]

So there’s a phone on my desk that presumably cost ReadyTalk a lot of money, but I’m going to be honest with you: I don’t actually use it and I don’t really even want it. Ever since I said goodbye to my sales role and joined the Innovation department last April, I’ve probably used the […]

What’s the #1 issue that causes business failure? Miscommunication. That includes lack of communication, not providing enough or accurate information or just not understanding. It’s also costly. In fact, estimates are that miscommunication costs $37 billion every year. Ouch. Whether this is due to select individuals or a businesswide breakdown in communication, companies don’t have […]

An effective product management strategy is essential for successfully releasing and selling products. Decision-makers must carefully evaluate each step of the product lifestyle, from planning to forecasting to marketing. Product management is greatly impacted by changes in society and technology. As a result, there are six new major trends in product management this year: 1. […]

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