Blog category "Tips & Tricks"

What’s the #1 issue that causes business failure? Miscommunication. That includes lack of communication, not providing enough or accurate information or just not understanding. It’s also costly. In fact, estimates are that miscommunication costs $37 billion every year. Ouch. Whether this is due to select individuals or a businesswide breakdown in communication, companies don’t have […]

About fifteen years ago, I got up at 5 a.m. and used the company’s VPN to update our external website indicating there was a snow storm in Portland, Oregon and we’d have reduced customer service hours. My manager at the time, the VP of Corporate Communications, was on a task force helping to determine disaster […]

The tech industry is obsessed with creating, using and understanding the next big, complex and exciting devices and solutions. Whether they are focused on the internet of things (IoT), advanced machine learning or big data, it is easy to assume that bigger is certainly better. Despite the obvious benefits of big data, Forbes explains that […]

You might be working on a product that you believe will be the next big thing in your particular industry. Congratulations! While you may have a great idea, you need more than that to be successful in a highly competitive marketplace. Therefore, here are six things to consider when launching your product: 1. Timing is […]

After engaging your community, the great thing is you can learn from it. Connect with content We all want content where we already are. If we’re in Facebook, for example, we don’t want to leave that experience. We want to stay there. Making content transcend platform is the future of content — where people can […]

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