Category Archives: Webinars

ReadyTalk Joins the GlobalMeet Family

It’s official! The same company that has brought you best-in-class collaboration and webinar solutions for over a decade is getting a fresh look and feel to our product offerings. This summer, ReadyTalk joins the GlobalMeet family to bring you:

GlobalMeet, GlobalMeet Webinar & GlobalMeet Webcast

As part of PGi’s global efforts to streamline its product portfolio, ReadyTalk is getting an upgraded and refreshed look to accompany some amazing new capabilities, product features and packages.

We’ve pulled out all the stops when it comes to designing one of the most intuitive user interfaces on the market today. For busy professionals and marketers on-the-go, we believe that communication tools should enhance your online event and collaboration experience, not hinder it.

With high-quality video and screen sharing, and no downloads required, GlobalMeet allows teams to get meetings up and running faster, improving productivity and decreasing downtime. GlobalMeet Webinar enables business users to quickly and easily create professional-quality events for an unlimited audience size efficiently and affordably.

What this means for you & your teams.

You still get the best of ReadyTalk, but with some additional perks. New enhancements ensure your business is getting the best user experience possible, with the same 24-hour customer support and management you know and love.

Key features of GlobalMeet include:

  • High-quality video and screen sharing: Engage participants “face-to face” and share visuals during your meetings with HD Audio & Video for a rich meeting experience.
  • One-click meeting access: Frictionless meeting entry with one-click access from any browser and device. No need to remember dial in information because the meeting calls you.
  • Flexible audio connections: Instantly connect and seamlessly switch between multiple audio options to ensure a crystal-clear voice experience.
  • Recording: High-quality recording captures video of your meeting, including the meeting panel, chat, and any webcams or screens being shared in the room.

Key features and functionality of GlobalMeet Webinar and GlobalMeet Webcast include:

  • Broadcast HD Video: Available to every user on any device.
  • Polling, Q&A, Surveys and Chat: Interactive features allow the audience to interact and engage with content throughout the event.
  • Integrations: GlobalMeet Webinar’s open API integrates seamlessly with the marketing automation systems and CRMs you already use every day.
  • Analytics: Measure the success of each event with robust pre- and post-event reporting.
  • Self-Service Simulive: Bring pre-recorded content to a live event audience to extend your reach.
  • Network Optimization: Reach 1000s of individuals with minimal impact on your corporate network, which includes real-time access to the quality of a participant’s viewing experience.
  • Testing & Certification: Provide participants with online testing that can be launched directly from the conclusion of your event.

If you’re an existing ReadyTalk customer, don’t worry! Things are business as usual. You’ll start to see the GlobalMeet brand transition into our communications and materials going forward. There won’t be any changes to your day-to-day or billing processes. Better yet, your account manager or customer success manager remains the same. If you are interested in moving to GlobalMeet, contact us.

We’re excited about the evolution of ReadyTalk into the GlobalMeet brand family and hope you’re as eager as we are to embark on the next chapter of our brand journey together.

To learn more about GlobalMeet, GlobalMeet Webinar and GlobalMeet Webcast, contact us.

Webinars — Voluntary Marketing for Qualified Leads

We’re no stranger to hearing the phrase “our product is different.” Considering ReadyTalk’s experience vetting vendors and agencies, we’ve learned that everyone says it. Including us. As B2B companies clamor for the attention of decision makers, is there any way to guarantee you’re buying a solid lead gen solution? That’s a tough one. There are tons of options in the digital marketing space and everyone claims to offer the best. So at the risk of promoting our solutions in a similar we-solve-all-your-problems statement, let me explain why webinars are the ultimate form of voluntary marketing.

Time is more valuable than data

Banner ads, pre-roll video, and even PPC are all examples of involuntary marketing. That’s not meant to be read negatively — we use these methods (and so do you). In other words, the images appear on your screen based on your search history and profile, rather than from a formal exchange of data to obtain the content. Downloadable content like eBooks, case studies, and infographics are voluntary marketing channels. Meaning, in order to read or view the content, a lead needs to provide their name, email, phone, etc. They’ve volunteered their info in exchange for your asset.

Webinars go one step further. Unlike the downloads listed above, webinars ask for something much more valuable — time. Registrants have agreed to give you 30–60 minutes of their day! I mean, wow. That’s a lot to hand over to a complete stranger. Their likelihood of conversion hinges on whether or not they believe it was time well spent.

This means it’s up to you to provide value-rich content. The relationship between your brand and the prospect begins with a memorable impression that they carry through the rest of the buyer journey. Use the following tips to keep them focused on your event, and more importantly, deliver on your promise that it’s worth their while.

Don’t be lame, break through the boring

Make your presentation thought provoking, educational, and valuable for your audience. Don’t ever let your webinars become a placeholder on your marketing calendar. If you treat every webinar like an event, chances are you’ll have higher turnout and create more buzz. Remember, webinars are the first chance that your prospects literally hear the voice of your company. Another reason they’re a great form of human-to-human, voluntary marketing.

So, how do you make sure they walk away with something new? Part of it comes down to your choice of presenters. Choose people with a charismatic delivery, conversational yet intelligent, and with a knack for drawing the audience closer. Your audience can spot passion from a mile away, so use the opportunity to turn more heads with an engaging speaker.

Think podcast, not lecture

Have you ever attended a snooze fest webinar? They’re the worst. And usually it’s because the speaker is reading directly off the slides. In this case it’s not a two-way street. The presenter is talking at the audience rather than pulling them into the content.

Remember, people attend a lecture. But they subscribe to a podcast. Want to evangelize your database? Turn them into brand advocates that spread the word on their own.

Pro tip: Podcast style is easier when you co-present with another speaker. Bounce ideas off of each other during the presentation, be fun, challenge each other’s thoughts, ask questions when they come up. Don’t be afraid to deviate slightly from the script. Sometimes the best comments are made when people go rogue. Podcast, not lecture.

Webinars Create Connection

That’s what it’s all about. Given the interactivity of a live webinar (Q&A, chat, polling, and surveys) you get to establish a deeper understanding of individual audience members. Other forms of content marketing and lead generation don’t capture the same insights. In addition to the standard name, phone, and title you collect from a registration form, you get to survey and chat with attendees to qualify leads during the event. Wouldn’t you rather hand off more complete contact records to your sales team? What interests them, what is their buying timeline, what products are they currently using? Webinars are an undeniably different marketing channel — capitalize on voluntary lead generation today!

New year, new skills: Methods to improve learning at your company

It'd be great if running a business was like riding a bike. You learn how to ride a bike once, and you acquire all the skills you need to know to ride a bike for the rest of your life. 

Unfortunately, running a company isn't quite like riding a bike. Learning new skills and honing old ones – or continuous learning, as it's called – is essential for a productive workforce and a competitive business. 

Amp up the education in your workplace in 2018 with the methods and strategies below:

Hold trainings and educational workshops often 

There are always things that you and your employees should be trained in, whether it's a new coding language, a new content management system or a new workflow. Holding workshops and other training events to teach these skills is far more effective than sharing how-to steps via email. Include free breakfast and coffee or free lunch at these events to make participation more enticing. 

Create a culture of learning

For continuous learning to truly flourish at your organization, you need to create a work culture that openly embraces the sharing of ideas and the development of new skills. You could incorporate learning and development into your company's mission statement or set of core values. Ensure that executive leadership, hiring managers and HR are all onboard with communicating with employees in ways that promote learning, not hinder it. 

Poll employees 

You're far more likely to have greater attendance at training events and workshops if you target these events toward subjects employees actually want to learn about. Polls and surveys can help you identify hot topics and skills that workers most want to learn about and develop. 

Use webinars for training 

To make sure your remote workforce doesn't miss out on the benefits of in-office learning events, conduct training via webinars. With their ease of incorporating multimedia materials, webinars make learning dynamic and fun. As an added bonus, they can be saved and archived in your company's learning library for future reference. 

Tweak your benefits

Demonstrate that your company truly values continuous learning by adjusting your benefits. Perhaps your company can offer to reimburse employees for tuition if they choose to go back to school, or can spend more funds to send them to industry conferences and events. You could also consider giving employees a personal day to work on their hobbies or interests. 

Continuous learning is the seed of innovation. Discovering different ways of doing things and honing new skills leads to success and productivity, and with the tips above, you can improve learning at your company. 

What are the best channels for promoting your webinar?

Imagine this: You've worked for days perfecting every little detail of your department's webinar. You've carefully designed the landing page, spiced up the slides to keep things interesting and brought on a team of great, charismatic people to pull it off. This sounds like the ideal webinar situation, right? Only if you've remembered to promote it! Otherwise, you might have done all this work for no one to stick around and enjoy it.

Webinars are a fantastic medium to connect with customers, gain valuable leads, conduct new product demos and train employees. With this in mind, you want to ensure you're doing everything in your power to reach a wide audience. To do so, here are three of the best channels you'll want to leverage to effectively promote your webinar:

1. Email
There are three main steps to promoting your webinar over email after people have signed up. First, you should send a thank-you email when attendees register online. This is not only demonstrating your company's good manners but also can serve as a way to put the date in their calendar or confirm their attendance. Second, you should send out reminder emails around a week or two in advance to not only remind them about your webinar's date but to keep them thinking about your company. Lastly, you want to send out a final reminder email the day before or the day of your webinar, as people get busy and forget.

2. LinkedIn
Sometimes emails are not the ideal way to promote your webinar, as people may feel overwhelmed with lots of reminder emails clogging up their inbox. Instead, consider reaching out to them over social media, more specifically, on LinkedIn. After all, LinkedIn reports that as much as 46% of B2B social media traffic comes from the site, so you don't want to miss out on this ideal marketing platform.

3. Twitter
If you want to go for a more casual promotional route, start marketing your webinar over Twitter! The platform provides a low-key approach to getting word out about your upcoming webinar without feeling overly pushy. You can start promoting the event a few weeks in advance and use inviting graphics and images to remind your followers in the days leading up to the webinar. Don't forget to include registration links in your tweets though!

Ready to spice up your lead generation process? Consider using webinars starting today!

ReadyTalk Webinar Named Market ‘Leader’ in New Report

In the fourth quarter of 2017 ReadyTalk Webinar was named a ‘market leader’ by InFlow Analysis, a technological consulting group. This insightful report entitled, The InFlow Analysis Market Compass for Webinar Providers, 2017: Shifting to Conversational Experiences, highlights industry trends that reflect the demands of various buyer types and use cases. Given the competitive business of technology, SMB and enterprise customers are challenged with purchasing decisions between disruptors, niche providers, and legacy webinar vendors.

After scoring all webinar services providers, the InFlow report created this list of takeaways meant to help buyers choose the webinar service most suited for their needs:

 

  • When making webinar procurement decisions, business planners have to map critical capabilities to the right use cases to avoid the pitfalls of focusing too much on features.
  • Knowing your target audience will help guide technology decisions, especially around scale and bandwidth needs. Also, focus on conversational experiences with your audience.
  • While webinar decisions tend to be departmental and team based mostly, take care to ensure broader integration with business applications such as marketing automation and Customer Relationship Management (CRM) systems.
  • Reporting and analytics is a critical component and will provide useful data that can guide engagement activities after the webinar event. AI and machine learning are becoming integral parts of this phase for accurate insights.
  • Plan carefully for webinars and understand beforehand requirements for professional services and live support during larger and more critical events.

 

Within the leadership category, ReadyTalk was also mentioned for its excellence in branding and marketing functionality:

“There are customized branding capabilities, recording, integrated audio and integration into business applications and platforms, such as Salesforce, Marketo and a majority of CRM and marketing automation platforms respectively. Integration into critical business applications and processes speaks to support for pre, during and post webinar management, which covers the entire webinar workflow. For marketing professionals, the ReadyTalk webinar service provides event promotion tools for social media platforms such as Twitter, LinkedIn and Facebook. The service includes broadcast video webcasts and simulive events, which allows producers to replay recorded webinars with live Q&A and interactivity. Webinar planners and producers also get post-webinar reporting capabilities.”

Click below for the full report by InFlow Analysis! Cheers and happy hosting on your next event.