Blog category "What is"

The tech industry is obsessed with creating, using and understanding the next big, complex and exciting devices and solutions. Whether they are focused on the internet of things (IoT), advanced machine learning or big data, it is easy to assume that bigger is certainly better. Despite the obvious benefits of big data, Forbes explains that […]

Your corporate social responsibility (CSR) is more than a piece of paper or an annual holiday drive – it’s an extension of your brand. These efforts can range from giving small donations to a charity to implementing environmentally friendly practices organization-wide. Therefore, what cause you choose to support or work toward will have a direct […]

You want to take your consumers on a journey if you want to create a customer base, even a loyal one. Most experts define the buyer’s journey as a three-step funnel. According to Hubspot, these are the three areas of a buyer’s journey that conform to awareness, consideration and buying (and retention, once they’re a […]

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