It’s become so common for Twitter users to report live events through their tweets that there’s now a phrase for it—‘live tweeting’. Companies have also started live-tweeting webinars and other events in order to give followers a taste of what’s going on and to entice them into signing up for the next event. Here’s how to live tweet a webinar in a way that will have people lining up to attend the next one:
- Advertise beforehand. Just as the actual webinar will be promoted in the days leading up to it, the live tweeting of it should also be advertised prior to the event. Post a few tweets explaining what's going to be happening and include the date and time.
- Ask for retweets. Don’t be afraid to directly ask influential followers to spread the word about the upcoming web event and tweeting session.
- Count down. On the day, whip up excitement by counting down to the start time. Every few hours, tweet something like, “just x hours until we’re tweeting live from today’s webinar!”
- Tell attendees about the tweeting. At the start of the webinar, the presenter should announce that the company has a Twitter account and will be live-tweeting the session. Attendees can then follow along with the tweets while also participating in the event itself.
- Ask questions. Don’t just tweet the content of the webinar verbatim; ask open questions based on the content in order to create a multi-way discussion that followers can get involved in.
- Invite questions. Most public audio conferences include Q&A sessions, as this is a great way of engaging an audience. Ask attendees and non-attendees alike to tweet their questions to whoever is live tweeting. This tweeter can then submit the questions just as an attendee normally would.
- Use a hashtag. Create a hashtag that conveys what the webinar is about and tag all live tweets with it. Ask people to use the hashtag when answering questions, asking questions or just generally tweeting about the webinar.
- Use ‘you’ and ‘your’ a lot. People like responding to any tweet that includes 2nd person pronouns, as it’s clear that the tweeter is talking to them rather than just broadcasting.
- Retweet all appropriate replies. If people do bother to reply to the live tweets, show appreciation by retweeting their comments.
- Tweet attendees afterwards. The tweeting doesn’t have to be over just because the event is. Get hold of the attendee list, look up each name on Twitter and tweet anyone you find to thank them for their attendance and to tell them about any upcoming events they might be interested in.
Start using these strategies and it won’t be long until followers start signing up for webinars simply because of what they’ve seen on Twitter.
We'd love to hear how your organization is promoting webinars via Twitter. Share with us @ReadyTalk or in the comments below.