Webcasts, or live streaming video, have a lot of promise … and some limitations. Many people rush into a webcast product thinking it’ll solve all their communication problems. In fact, it won’t.
We’ve highlighted some issues and come up with some tips to help you improve your webcast.
1. Create a goal.
Why do I need a webcast? What’s my objective or desired results? Then the challenge is to measure it.
Often organizations are so focused on trying to present their webcast that they forget about putting together a basic strategy and plan. When business professionals first started implementing webcasts a few years ago, it was mainly to reduce costs (save time and money on travel). Now, corporate leaders are embedding webcasts into business processes, including: product rollouts, trainings, sales, marketing, channel education, HR, recruiting and much more. Learn more.
2. Make your webcasts as short as possible.
The average attention span is as low as 7 seconds. And 18% of viewers drop off in a webcast lasting longer than 15 minutes. If you do need to make the webcast longer, offer interactivity.
3. Make webcasts interactive.
While on the topic of interaction, it improves engagement. Polls for example are one way to add interactivity back into your presentation. But sadly only 27% of webcasts make use of at least one poll. Viewer duration increases by 13% when interactive consoles are used.
4. Be a story teller.
Being communicated at is never engaging. Hearing customer stories and nuance helps deliver the message, especially for those people who work less with numbers. Even if you’re a data nerd, and that’s used lovingly, chances are good percentages don’t immediately come to mind. Instead, what comes to mind are stories.
5. Plan and follow up.
Webcasts are just like meetings, where you need some information going into the meeting, like what’s this meeting about? You’ll need information after the meeting, too — following up on items that need to be done. Communication shouldn’t end there. Instead, use the webcast as a jumping off point. For example, if you’re in a company, send regular emails about updates to business plans. That way people really believe the information is important and not “flavor of the month” — something exciting for a short period of time.
Besides, following up gives you an opportunity to extend the conversation — answer questions and more.
There’s always room for improvement. Find out what the webcast missed. You can even use that follow-up in future communications. And it makes it more likely that people will go to your next webcast.
Need to learn more?
If you’re looking for a webcast product, consider ours. We have some of the best customer service in the industry.