You're ready to host a webinar. You've checked off all the boxes on your project plan:
- Determined a topic found a great speaker,
- Integrated this event into other lead generation campaigns you have running,
- Aligned with your sales team on how to help promote and what you'll need from them for follow-up,
- Scheduled emails, social promotions, written a blog post
- …and the list goes on and on. You did all those things, right?
And that's just before your event, wait until you see the rundown for post-event action items!
While webinars have grown considerable in popularity, there are still some marketers that are just starting out. This might be you. You've received enough information that you've deemed it worth while to include webinars in your marketing mix. And for that, we applaud you. Seriously. Webinars now are one of the top lead generation vehicles and a great starting point to create numerous pieces of content.
We're teaming up with Pardot, a leading Marketing Automation platform, on October 17 @ 2:00ET to look at the world of webinar creation, hosting and all-around webinar best practices. And, trust me – these presenters fully understand the importance of a solid webinar strategy. Join us for an information-packed hour of valuable webinar process goodness, the real deal, the hotness or the cold, hard facts – whichever you prefer. So grab your seat and RSVP today.
On a side note, ReadyTalk will be at Elevate 2012, Pardot's annual user conference, which brings together users, experts and partners like us to share marketing and sales automation best practices. So if you're in the (Atlanta) hood and are curious in learning more about Pardot's platform or ReadyTalk services, swing by and say hi.