How to Better Market to a Mobile Audience
Yesterday, we had the pleasure of sponsoring an AMA Webinar, “Conversion Optimization in a Multi-Device World.” Led by Chris Goward, CEO of WiderFunnel, this webinar focused on the important topic of optimizing for mobile. As mobile use continues to skyrocket upwards, it’s important to make sure you spend time building a marketing strategy that aligns to the devices your end users are using. Chris gave lots of helpful examples and shared best practices to help marketers better reach their mobile audiences. Some of my favorite takeaways are listed below. To hear the entirety of this great presentation, you can view the recording here.
- Make sure your content and delivery methods align to the experience you want to create – for example, don’t send emails about mobile that aren’t mobile friendly.
- Mobile marketing is all about context, so make sure you’re incorporating that context into your experience. Add CTAs above the fold and streamline content to only show what’s most relevant to a mobile user.
- Mobile optimization is persuasion marketing, experience design, and the scientific method all intersecting. You need to think about how your end user is consuming your content and how you can best optimize that experience. Which lead us to our next takeaway:
- Test, test, test! Test everything. Try different headlines, calls to action, images, and colors. There are no wrong answers. Make sure you continuously build on your previous successes and continue to optimize your end user experience to maximize results.
As Chris pointed out, mobile is an incredibly important marketing opportunity for any company. If you’re not optimizing for mobile you should start. As I mentioned, you can learn lots of great tips and tricks by listening to yesterday’s webinar.
And if you’d like to carry these great practices over into your world of meetings, webinars, and collaboration, I’d encourage you to take a greater look at ReadyTalk. We have awesome mobile apps to help you easily start and join meetings, even when you’re away from your desk. To learn more about ReadyTalk’s industry-leading mobile apps, click here.