Video conferencing tools can be an asset to any organization. Any department or group of individuals that needs to conduct meetings can leverage the power of collaborative tools. For example, HR professionals may conduct job interviews, while product development teams can bring a dispersed staff together without having to be in-office or pay for travel expenses. The possibilities for video conferencing usage are virtually endless.
Many marketing professionals use this collaborative tool to evaluate the success of their campaigns and share creative content. As a large part of communication is nonverbal and marketing is based upon effective communication strategies, marketers need video conferencing tools to make decisions quickly and collaborate with more people on certain projects or campaigns. Even more specifically, here are two reasons why video conferencing solutions are helpful for marketing professionals:
Include more creative voices
While companies likely have fantastic individuals in their office, video conferencing tools provide marketing teams with the ability to include additional creative voices on their campaigns and projects. Marketing professionals can source from freelancers across the country or individuals who work from home on a regular basis. With video conferencing, this is all done without extra travel expenses, confusing email chains or phone calls.
Improve team efficiency
Nothing bogs marketing departments down more than sporadic meetings, client calls and in-person meetings. To improve overall team efficiency, marketers can schedule set times for teams, groups or clients to come together and collaborate. Without video conferencing tools, assignments or tasks could easily fall through the cracks if team members are only relying on email or outdated forms of communication to do their job.
Upgrade your marketing department’s communication strategy with ReadyTalk’s video conferencing tools today!