Last week, we hosted a webinar with Demand Metric on streamlining the sales cycle by mapping webinar content to the funnel stages (love these guys, by the way – if you're in need of any type of marketing related template, they probably have it). Most marketers view webinars as a legitimate driver in their demand gen programs but that doesn't mean the rest of your organization shares the same sentiment. Often, our marketing teams are limiting the potential of webinars to top-of-funnel prospecting (which can hurt our case), when really webinars can truly provide value across the entire span of the buyers' journey.
So what are the next steps when you have tried launching a webinar program, successful or not, and lack buy-in from other key stakeholders?
We’ve put together the Making a Case for Webinars Toolkit to help you convey value and rally the troops around your webinar strategy. This kit includes:
- Competitive Webinar Tracker
- Web Conferencing Vendor Evaluator
- Webinar Budget Template
- Webinar Plan Template
- Webinar Services RFP
- Webinar Program Business Case
- Webinar Program Manager Job Description
- Webinar Topic Mapping Tool
Whether the purpose is to supplement your lead generation efforts and carry those events over into other buying stages or build community and provide training for your current customers – gaining the support for your vision is crucial.
These tools will jumpstart your effort. For as much time and effort is allotted to compose, promote, deliver and follow-up on a webinar, I'd think we'd all agree that the more we can tweak and tune our process, the better leads we'll drive. This makes for a much happier sales force and proof of value for executive team.
What is your biggest struggle when it comes to your webinar program? Is it on the front end (gaining buy-in, implementing, etc.) or on the execution and follow-up side? We've got tools for that too! If you’re interested in other resources to aid in your webinar efforts check out the entire Webinar Survival Toolkit on our website.