Would you rather buy a product from a salesperson who cold-calls you or after watching an engaging webinar on your own time? Most modern consumers would choose the latter, as it allows them to retain their independence in the buying process. Instead of giving control to a persuasive salesperson, they can actively participate in an interactive webinar where they are not only gaining valuable insight, but are also surrounded by other interested consumers.
If you are looking to integrate webinars into your selling strategy, but aren’t sure where to begin, here are three helpful tips:
1. Be different, but don’t try to reinvent the wheel
If you’re trying too hard to be different, your viewers will notice and lose interest. Some of the best viral marketing and sales videos aren’t reinventing the selling process – they are simply being unique in their approach. To make your webinar stand out, don’t be afraid to be bold, but don’t feel the need to start from scratch.
2. Use engaging titles and descriptors to draw a crowd
Let’s face it: American culture is obsessed with clickbait articles and videos. People are instantly drawn in or pushed away from information based on how people present it. If you want to draw a crowd, create fun, clever or shocking titles and descriptions.
3. End with a clear call-to-action (CTA)
You want your audience to do something at the end of the webinar, right? Whether that is buying your product or downloading a white paper to learn more about your services, you will need to create a clear call to action for your participants. Otherwise, your webinar won’t help you accomplish what you set out to do.
Speaking of webinars ….
Join ReadyTalk in hearing some tips about webinars as well as understanding more about the power of pre-recording your webinar. We call it Coffee Talk because it’s just coffee and webinars. You know, no big whoop.