This December, ReadyTalk is taking time to reflect on what we’re thankful for, and it’s more than just good times and high fives. We’re passionate about the exciting benefits webinars can bring to businesses. With the right strategy, these online events can transform your company.
Here are three reasons why we’re thankful for webinars:
1. They engage audiences
Your clients are bombarded with a dizzying array of content on a daily basis. If you want to grab and keep their attention, then you need to provide high-value information in an engaging and entertaining package. Webinars enable your company to do just that. Rather than simply being yet another video clients need to watch, webinars are targeted events that allow for audience interaction via polling and other features. Clients can learn must-know information useful to their lives and businesses via a creative, fun and informative way. A quality webinar can get people’s attention in a media-saturated world; the average viewership per webcast is 53 minutes, according to ON24, giving you lots of time to present valuable information to your audience.
2. They generate more qualified leads
Webinars don’t only appeal to your current clients, but they also help you reach future ones more effectively than many other channels. Between 20 percent and 40 percent of webinar registrants turn into qualified leads, according to a survey we conducted with our clients.
This is because webinars by their nature filter out prospects who are more likely to be a dead-end. People who sign up for webinars are more willing to provide accurate data about themselves, such as their email addresses, because they want access to the event. Webinars are also an example of permission-based marketing, meaning that prospects themselves indicate that they want to learn more about your company by signing up, which is a strong sign that a lead can be nurtured through the sales cycle. For these reasons, webinars can give you a greater return on your investment when it comes to lead generation.
3. They establish your company as a trusted resource
Webinars offer a chance for your organization to share its expertise and know-how. When individuals tune into your webinar and receive information useful to their own lives or jobs, they’ll discover that your company is a helpful resource they’ll want to check in with again and again. High-quality webinars establish your company as a thought leader, and with the rich variety of ways webinars can be used, from product demos to Q+A sessions to industry updates, these events strengthen your brand identity while building connections with your target audiences.
Increased engagement levels, higher-quality leads and thought leadership are three reasons why we’re thankful for webinars. If your company is interested in experiencing the exciting benefits of webinars for itself, check out the helpful products and tools offered by ReadyTalk – we have everything you need to get started!