At ReadyTalk, we're are all about making webinars exciting, five-star productions – we recently wrote about how it's time to shake things up. And part of shaking things up involves pushing customer engagement to center stage.
No matter where customers are in the sales funnel, they want to be captivated. A webinar of someone dryly listing off company stats and selling points? Snooze. When crafting webinars for your company this year, you should be presenting only the most valuable information in the most engaging context.
A helpful tip is to think about the webinar Maximus in "Gladiator" would create if he was a marketer. He'd most definitely ask, "Are you not entertained – and informed!?"
But to really pack your webinars with a one-two punch that will slay in the arena of corporate messaging, pair engaging webinar content with CRM system integration. It gives you the most bang for your buck.
Here are five reasons why:
1. Things get easier
Unless you're looking to break a sweat running back and forth between your webinar and your CRM platform, trying to piece together the data and insights, the CRM-webinar combo is the way to go. By integrating the two, all your sales and marketing data is gathered in one place – no headaches, no stress, no frantic opening and closing of tabs while you question your career choices.
2. You'll gain analytics that matter
Hosting a webinar can be fun, but if you have no way to assess whether it was meaningful for your company, your efforts may go to waste. By integrating webinars with your CRM, you can see a clear, detailed picture of their effectiveness. In goes metrics like link clicks and session time, and out comes reports on audience engagement.
3. It helps you view results over time
No one can run from the past – and when you're a marketer, you really shouldn't want to. Through CRM integration, you can conduct post-meeting surveys, automatically generate follow-up emails and track the success of your webinar marketing efforts over time. It's an information gold mine.
4. You can cash in on an ROI boost
Want that sweet, sweet return on investment? Then integrate your webinars with your CRM system. The detailed insights you gain through reporting functions help you see the value of webinars in terms of your company's bottom line.
5. You'll make more engaging webinars
As we talked about, webinars are now in the era of engagement. By integrating them with your CRM platform, you can pinpoint which elements of the events resonate with audience members best and which need a little work.
With this engagement-focused and data-informed approach, webinars may be coming soon to a theater near you.