CloudTalk: Data Deadlines and Marketing Automation

Within ReadyTalk’s Customer Care department are the specialists that work with our marketing and CRM automations. Clayton Hagen answers every phone call with his technical sensibilities, along with a touch of Michigander. Learn how Clay keeps our customers’ attendance data in check, plus stories on the best Halloween costumes this side of Spencer’s Gifts.   

When working with CRM and marketing automation, what’s the most common integrations obstacle?

First we need to drill down the customer’s initial concerns. If there’s an issue that’s preventing our software from communicating with their marketing program — like Eloqua, Marketo, Pardot, Hubspot, and Salesforce — it’s important that we address the snag immediately. One obstacle that comes up involves their event communication. The invitation and reminder emails used to promote the webinar or webcast are integrated with their marketing program. If there’s some block that’s not properly tracking or delivering data it’s our job to isolate the problem. This can happen days before an event or even while one is taking place. We realize the urgency and importance of everything running smoothly, so we’re under the gun to help our customers fast.

Realizing you may be slightly biased, why do you think ReadyTalk’s customer care outperforms our competitors’?

I think our team genuinely cares about our customers. We put in a lot of effort to streamline the process for them. At times we’ve been known to go out of our way to make sure they have what they need. That means communicating with other members of my department — or even reaching out to other departments if I’m not an expert in a particular area. A lot of people in customer care know what it’s like hosting a webinar. It can be scary, high pressure, with lots of time invested. We put ourselves in their shoes because it’s what we’re here for.

In five seconds, tell me how integrations work.

No. Here’s a Marketo chart.

 

What’s the funniest thing you’ve ever seen at ReadyTalk?

Always Halloween. When each department dresses up for the costume contest. It’s hilarious because each department has a theme. A baby giraffe costume stands out. It was a traumatic sight for the entire company.

Share this:

Blog posts by author

Justin McHeffey

Justin McHeffey

Justin is the product marketing manager for ReadyTalk’s Webinar and Webcast lines of business. He loves enabling marketing professionals with strategies to raise brand awareness and generate leads through cloud-based presentations. When he’s not talking vertical use cases, you’ll find him fly fishing, camping, skiing, or getting pulled into a wikihole about planets and stars.

Similar Articles:
Account-Based Marketing Will B... Did anyone else feel like Marketo created account-based marketing (ABM) out of thin air this year at the Marketing Nation Summit? Even Mike Telem, Marketo’s VP of Product Marketing and co-founder of Insightera—which later became Marketo’s Real-Time Personalization—indicated account-based marketing s...
CloudTalk: Shred the WebiGnar Carving through the epic trees at Vail you’ll find Connor McKeown — a self-proclaimed weekend warrior with a yen for the Colorado outdoors. On any given powder day, skiing is his full-time job. However, between snowstorms we have him and his team to thank for their steadfast engineering and infrastr...