Our partners at Ascend2 Research recently completed the report entitled “Lead Generation to Increase Conversions.” The survey was conducted to find out what types of lead generation forms produce the highest rate of customer conversions. Marketing professionals from B2B and B2C companies responded in favor of content downloads and webinars as the top two sources for lead generation in 2017.
Here’s a one-minute clip from ReadyTalk’s webinar with the American Marketing Association entitled, Increasing Conversion Rates: How Gated Content Quickly Turns Leads into Customers.
When asked specifically about gated content, the majority of respondents chose webinar registrations and download forms as the primary drivers of customer conversions. As a guide, here at ReadyTalk we’ve found that webinar registration forms perform the best when only four to five fields are present. This gives the sales team enough info to follow up by territory and business size, but also prevents the visitor from refusing entry by being asked to many questions.
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