What not to do in a webinar

Webinars are a great tool for connecting your workforce or engaging with potential customers. However, if you don't use them correctly, those benefits go out the window. Like any medium, there are certain behaviors and actions to avoid that will distract viewers from your message.

Here's what not to do in a webinar: 

Be unprepared 

Good webinars aren't just something you throw together on a whim – they take time to prepare. If you speak too quickly, ramble or fumble your words, the audience will notice and likely be a little less interested in your webinar. In fact, a survey by Redback Conferencing found that 48 percent of people said webinars were least enjoyable when there was a poor presenter. A confident presenter sharing clear, easy-to-understand information is most likely to engage viewers. 

Live webinars can forge dynamic connections with audiences, but if you're worried about hosting a live event, try ReadyTalk's Simulive webinars. This innovative feature enables the webinar host to use pre-recorded content and then present it as if it were live. But whether or not your webinar is live, make sure you practice, practice, practice beforehand!

Talk the whole time 

Webinars are not the place to carry on and on about you or your company's history, mission and values. Instead, they offer an opportunity to deliver valuable, targeted information to your audience while establishing your company as a thought leader and generating leads. 

While you're delivering this valuable information, don't make the mistake of having a person only talk to the audience the whole time. Instead, employ different ways of engaging viewers, such as through polls and Q&A segments. These interactive features make webinars more dynamic and persuasive. 

Fail to follow up 

If you sign off of your webinar, close your laptop and move on to your next task, you're missing out on an opportunity to move potential customers through the sales pipeline: A survey we conducted found that between 20 and 40 percent of webinar attendees turn into qualified leads. Follow up with attendees after the webinar, sharing the link to the recorded event as well as additional resources. Take a look at the analytics of your webinar and see which viewers watched for the longest and engaged most with polls and other interactive elements, too, and make sure you reach out to these high-performers.

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Justin McHeffey

Justin McHeffey

Justin is responsible for creating content and generating leads for ReadyTalk’s Webcast and Webinar solutions. Focusing specifically on the marketing buyer, his work includes email nurture and cross-sell programs, sales enablement, collateral development, and hosting webinars for customers and prospects. He has held a wide range of marketing and communications roles in retail, event promotion, and the news media. Justin began his career as a TV meteorologist where he grew a storm chasing fan base and improved market position for the CBS affiliate in Denver.

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