You’re a star: Choosing the right people in your company for webinar hosting

Where can you find your next winning webinar host? Try looking internally.

Your employees are excellent industry resources, offering insights from their direct experiences. They all have valuable nuggets of information, but some may also have a knack for being on camera. Those are the ones who have the potential to be great webinar presenters, especially with your guidance for proper preparation and execution.

Here's how to find the star potential on your team:

Who has shining charisma?

In your workforce, there's likely the employee who always has a captivating story to tell, or the one who never fails to land a joke with perfect timing. Perhaps there's the one who always makes an enviably cool entrance, or an employee who was a thespian in college. These are the makings of engaging webinar hosts who are comfortable in their own in skin and effortlessly at ease when the attention is on them. If they can bring that charismatic energy to webinars, making viewers feel like they're having a compelling conversation rather than attending a sleep-inducing lecture, then they have the potential to master webinar hosting.

Who's comfortable on screen?

Webinar hosting isn't exactly a day in the park for a camera-shy employee. While they may have great things to say, if they can't communicate them in clear, engaging ways, you'll risk losing your audience. Plus, there's a high chance that many employees simply won't want to host a webinar. Don't force it! A mutual agreement is a better recipe for high-energy, well-produced content, considering the employee will be excited to host.

Who has ample time to prepare and record?

Ask the best webinar stars, and they'll tell you the secret to success is preparation. It takes time to brainstorm killer topics, nail down captivating headlines, organize materials and practice presentation skills. With that said, you don't want to overwhelm your employees with added responsibilities because they'll be forced to sacrifice time elsewhere – or fail to bring their all to the webinar. Choose webinar hosts that have room in their schedules to properly prepare and record without rushing or skimping on important details.

In fact, timing itself is also important for executing a successful webinar. The time at which you host the webinar, as well as how long it lasts, strongly influence engagement levels. With a winning blend of knowledge, presentation skills and availability, you'll find your webinar hosting stars.

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Justin McHeffey

Justin McHeffey

Justin is responsible for creating content and generating leads for ReadyTalk’s Webcast and Webinar solutions. Focusing specifically on the marketing buyer, his work includes email nurture and cross-sell programs, sales enablement, collateral development, and hosting webinars for customers and prospects. He has held a wide range of marketing and communications roles in retail, event promotion, and the news media. Justin began his career as a TV meteorologist where he grew a storm chasing fan base and improved market position for the CBS affiliate in Denver.

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