Why do I think full webinar moderation is such a great service?
As an online event manager at ReadyTalk, I must first let you know that I really love my job. On a daily basis, I get to help customers reduce the anxiety and stress that comes with hosting a webinar series — whether that’s by training content experts on the ReadyTalk webinar platform, handling technical issues during a live webinar, or even moderating their entire live event. My job is the epitome of what ReadyTalk calls the ‘people side’ of our product, and while there are plenty of other webinar technologies out there, I am proud to work for a company that prides itself on offering an exceptional customer experience.
But I digress.
Readytalk,and other 3rd party vendors, have started offering services that take all the worry out of your webinars. The service is called Full Event Moderation (FEM), which puts all of the duties of a webinar host onto a third party like myself at ReadyTalk. As a former theatre actor, I enjoy being on stage, and I love that my customers get to breathe easy since Keith the technical expert and MC is in the house!
FEM takes the stress of a live event out of your hands by having me:
- Train your subject matter experts on the webinar platform
- Read the introduction script and and introduce your subject matter expert(s)
- Moderate the webinar Q & A session, and
- Export the attendee data and send it to you after the event
Since launching this offering last year, I have received feedback from multiple webinar customers that this is one of the most helpful services that we provide them.
And we even see this in-house.
Our webinar and marketing events manager, Brittany Jones, hosts multiple webinars a month and we know how stressful that can be. The constant requirement to attend a live event can be taxing and even overbearing, especially for those who have too many events to put on or those who want to start a webinar program from the ground up.
When I think of FEM, a couple of customer profiles stick out in my mind that seem to have found the service especially helpful. There are definitely more, but we’ll start here:
1.The overloaded webinar organizer/marketer
Too many meetings, priorities, and deadlines to meet.
And yet, you have to put on webinar after webinar. These busy marketers work with me so that they don’t even show up for their live events.
Instead, I work directly with their subject matter experts to execute the material live on webinar day — I take on any technical issues that come in during the live event and will moderate the webinar from beginning to end. And then when things have wrapped up, I send the organizer an email with their recording as well as the attendance statistics and chat log, giving them a head start on follow-up.
2. The anxious webinar organizer and host
Is it paramount that your presentations come off as polished and professional?
Are your webinars high profile and strategically important to your organization?
If so, this is where I have seen FEM be truly helpful, and coincidentally these are the webinars that I enjoy supporting the most. The sense that the “stakes are high” really bring out the best in me as an online webinar event manager.
It may be getting back to that live theater aspect that I so enjoyed in college, or the fact that I truly empathize with webinar organizers who are stressed out and nervous, but pulling off a good webinar “show” in these circumstances is rewarding for the event manager, too! I sleep easy knowing that I made an organizer look good, all while helping their organization achieve their webinar goals. You can’t beat that, right?!
Now that I am done bragging about my role at ReadyTalk, I would love for you to see what FEM can do for your organization. Check out this ReadyTalk webinar I moderated titled, ‘Take your webinar program to the next level… with minimal stress’.
Have any questions or comments? Feel free to shoot us an email at firstname.lastname@example.org.
We would love to hear from you!