Webinar and Web Conferencing Trends of 2018

According to Upwork's Future Workforce Report, hiring managers predict that 38 percent of their full-time employees will work remotely in the next 10 years. As telecommuting is on the rise, companies will use more web conferencing tech to encourage collaboration between in-office and remote workers.

Businesses are also noticing an improvement as a result of webinars. InsideSales.com reported that 73 percent of marketing and sales professionals cited webinars as one of the best ways to find leads.

Would you like to learn how to empower your consumers and employees with webinars and web conferencing? Check out some of the top trends and best practices from 2018.

Support Binge-Watchers

Having webinars on-demand is not a new practice in 2018. We're living in the age of Netflix, Hulu and the act of "binge-watching." Enterprises must create webinar archives to meet rising customer expectations. Archives allow clients to watch as many broadcasts as they'd like. If they find one they enjoy, they can share on-demand webinars with their colleagues. This customer-centric approach can promote your company and help consumers find information that is useful to them.

Chatbots and Voice-Enabled Tech

Just as AI systems assist employees in their homes, they can also speed up workers' day-to-day workloads. That said, voice-enabled software may not be the most convenient in crowded offices and meeting rooms. That's where chatbots really stand out. These text-based methods answer employees' questions, record polls, schedule meetings and provide feedback. This user-friendly software involves less human contact, making it a helpful practice in web conferencing.

Prevent Cyberattacks

Hackers show no signs of backing down from large-scale data attacks. In fact, they've improved their hacking activities over time to conquer modern security measures. Communication channels, such as web conferencing platforms, strive to improve privacy standards. Increased defense can protect companies from data breaches, phishing scams and other cyberattacks.

Decide on Your Platform

Can't decide whether to spend on web conferencing or webinars? Keep this one factor in mind: the type of collaboration. If your goal is to provide open communication, look to web conferencing. This might involve working with remote employees or holding trainings. Short of the Q&A sessions, webinars are more useful at presenting than encouraging dialogue. Call on webinars for end-of-year town hall meetings or service demos.

Ready to find out more ways to use webinar and web conference tools? Download our white paper: Webinars vs. Web Conferencing: What Tools is Best for You?

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Kelly Strain

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