As the new year is approaching, organizations are looking for ways they can improve their experiences for audiences and consumers. One popular feature that your business may want to innovate is your webinar capabilities. Here are five New Year's resolutions you can make to keep your users engaged and make your content stand out:
1. Practice Punctuality
One of the biggest mistakes many webinar presenters make is beginning the event behind schedule. When your webinar organizers aren't ready to begin their presentations at their planned start times, your attendees will become irritated and may tune out altogether. Your webinar attendees have busy schedules; they don't deserve to have their time wasted. If your webinar is set to begin at 2:00 p.m., be ready to start at precisely 2:00 p.m.
2. Become More Mobile-Friendly
With an on-the-go audience, you shouldn't expect all of your attendees to tune into the webinar using a desktop format. Some of your webinar attendees might be interested in viewing the presentation while traveling for business or on public transportation. You may lose out on a significant amount of viewers if you don't optimize your webinar platform for mobile. Here are some ways you can make your webinar compatible for mobile users:
- Adjust the size of the text and visuals to allow mobile users to readily access any visual content.
- Provide interactive features for mobile users, if you already provide similar components for desktop attendees.
3. Generate Better Topics
If you aren't pleased with the results of your webinar attendance, you might want to consider making sure your webinar topics are interesting and relevant to your audience. There are several ways that you can develop topics that will generate an engaged audience. You might benefit from speaking to client-facing employees and inquiring about some popular topics consumers want to understand more deeply. You could also send a poll to your customer base about potential topics to get a read of what they'd like to understand.
4. Improve Your Social Media Promotion
In order to attract new users to your webinars, you'll need to move forward with an effective marketing strategy. Promoting your presentation on LinkedIn, Twitter, Facebook and other social media outlets can attract a wider audience of engaged users. It's (usually) a free form of promotion; use it!
5. Choose the Right Webinar Platform
Finally, one of your main webinar goals for 2019 should be to find a platform that is compatible and user-friendly for both your audiences and staff members. It's essential that you get on board with a webinar platform that includes all the features you need to create engaging presentations to gain and retain users.
If you're looking for an intuitive, trustworthy platform for your webinar hosting purposes, you can trust ReadyTalk's GlobalMeet® technology to meet your needs, as well as the needs of your consumers.