Imagine this: You've worked for days perfecting every little detail of your department's webinar. You've carefully designed the landing page, spiced up the slides to keep things interesting and brought on a team of great, charismatic people to pull it off. This sounds like the ideal webinar situation, right? Only if you've remembered to promote it! Otherwise, you might have done all this work for no one to stick around and enjoy it.
Webinars are a fantastic medium to connect with customers, gain valuable leads, conduct new product demos and train employees. With this in mind, you want to ensure you're doing everything in your power to reach a wide audience. To do so, here are three of the best channels you'll want to leverage to effectively promote your webinar:
There are three main steps to promoting your webinar over email after people have signed up. First, you should send a thank-you email when attendees register online. This is not only demonstrating your company's good manners but also can serve as a way to put the date in their calendar or confirm their attendance. Second, you should send out reminder emails around a week or two in advance to not only remind them about your webinar's date but to keep them thinking about your company. Lastly, you want to send out a final reminder email the day before or the day of your webinar, as people get busy and forget.
Sometimes emails are not the ideal way to promote your webinar, as people may feel overwhelmed with lots of reminder emails clogging up their inbox. Instead, consider reaching out to them over social media, more specifically, on LinkedIn. After all, LinkedIn reports that as much as 46% of B2B social media traffic comes from the site, so you don't want to miss out on this ideal marketing platform.
If you want to go for a more casual promotional route, start marketing your webinar over Twitter! The platform provides a low-key approach to getting word out about your upcoming webinar without feeling overly pushy. You can start promoting the event a few weeks in advance and use inviting graphics and images to remind your followers in the days leading up to the webinar. Don't forget to include registration links in your tweets though!
Ready to spice up your lead generation process? Consider using webinars starting today!