There are several factors to consider when choosing an audio and web conferencing provider. This series of posts explores three items that are important for a potential buyer: User Experience , customer experience and cost.
Is cost the most important part of the decision making process when making a decision?
Not always. When selecting an audio and web conferencing provider, a survey conducted by Frost & Sullivan discovered only 16% of respondents said cost was important to customer satisfaction.
Of course an important consideration, there is more to a technical decision than just price. Cost may take a backseat to other criterion. According to the survey, the top three items respondents were looking for in Web Events were a professional look, reliable technology and excellent customer support. In the collaboration use case, the main focus was on robust features, ease of use and high performance.
Test out the product
Web conferencing needs to work and with ease. Furthermore, you need to be comfortable with the platform you are using. There are numerous options available on the market, both paid and free models, but are they reliable? A reliable solution will give you a free trial period to experience the product for yourself.
Before deciding on a solution simply because it's the lowest price, take a step back and evaluate the purpose. What is the need for implementing a new solution? And what would you like it to do? Does a full feature set come at the sacrifice of good customer service? Or is everything else in place, but the product is too basic?
How has cost factored into your decision making process? Leave a comment below.