Comparing the Value of Webinar Leads vs. Email List Leads

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Interested in learning more? Check out these posts:

Feature Friday: Give Wings to your Recorded Content with Mobile Playback

Make Webinars Part of your Content Marketing Strategy with ReadyTalk for Kapost

Drive Value from Recorded Content with Updates to ReadyTalk for Eloqua

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Mike McKinnon

Mike McKinnon+ is the Director of Marketing Operations at ReadyTalk. His 15 years of B2B marketing experience has spanned agency work, market research, public relations and business development. At ReadyTalk, he manages their telequalification team as well as oversees ReadyTalk's marketing operations strategy. He has been a repeat speaker at Eloqua Experience, the Business Marketing Association, and the American Marketing Association. He has also been published in the AMA’s Marketing News and Marketing Automation Times.

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