Cost of a Webinar: Is it a good investment?

Cost of a Webinar Is it a good investment image 1

With today’s technology, there are an overwhelming number of ways a marketer can generate demand and capture new customers. Filtering through all of the noise and deciding which mix of marketing tactics is right for your organization is the tough part. Working for ReadyTalk, I am biased and think webinars should play a part in every organization’s marketing tactics. Here is why:

1. Educational webinars drive a lot of registration from large groups of people that you might not normally get to fill out forms. The extra bonus is that the information (at least email) is always correct since confirmations and reminders need to be sent. And, if you use a marketing automation program to collect registration you are getting a chance to cookie a significant amount of people.

2. The very act of registration indicates interest in the topic. Therefore, you are collecting a lot of valid email address (see #1) from people who have expressed interest in a topic you created. If you titled your topic correctly, your registrants are basically self qualifying.

3. It is permission marketing at its best. Attendees are voluntarily watching your webinar (usually over lunch) and are giving you permission to market to them during that time. Polling, surveys and chat all help further qualify your attendees.
4. The ROI on your webinar goes up and your marginal cost goes down with each additional registrant/attendee you get.

You can check out the infographic for some more reasons why webinars are awesome!

You might also be interested in:

Common Webinar Myths Debunked

9 Tips to Promote and Increase Registration for Webinars

Does Your Webinar Measure Up? [Infographic]

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Mike McKinnon

Mike McKinnon+ is the Director of Marketing Operations at ReadyTalk. His 15 years of B2B marketing experience has spanned agency work, market research, public relations and business development. At ReadyTalk, he manages their telequalification team as well as oversees ReadyTalk's marketing operations strategy. He has been a repeat speaker at Eloqua Experience, the Business Marketing Association, and the American Marketing Association. He has also been published in the AMA’s Marketing News and Marketing Automation Times.

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