Debunking Webinar Myth #5: Everyone is doing webinars so they aren’t effective

Debunking Webinar Myth #5: Everyone is doing webinars so they aren’t effective.

Webinar MythsOn the contrary, everyone is doing them because they work – you just need to stand out from the noise. Your goal for conducting a webinar should be to provide value to your target audience, and with a captivating topic and a great speaker, this shouldn’t be a problem.

Tweetable alert: According to Ascend2, of the lead generation tactics available, webinars are the second most effective type of premium content for marketers.

If you want to stand out from the crowd, then try conducting a webinar series of at least three webinars and look at the results over time. Here are some best practices to follow:

  • Have a marketing plan in place so that you can generate as many attendees and registrants as possible.

  • Research common best webinar practices to improve your results.

  • Focus on quality leads instead of the quantity of leads.

What was your most successful webinar? Share your stories in the comments section below!

 

Stay tuned for the next post in this series about webinar interactivity.

 

We know there are a lot of common misconceptions about webinars. They’re expensive, people never show up or something always goes wrong. But we also know webinars are a great lead generation tactic that provides companies with high quality leads. So, why all the bad press?

We’re here to debunk the most common webinar myths. Download “The Top 8 Common Webinar Myths” ebook to learn more:

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Mike McKinnon

Mike McKinnon+ is the Director of Marketing Operations at ReadyTalk. His 15 years of B2B marketing experience has spanned agency work, market research, public relations and business development. At ReadyTalk, he manages their telequalification team as well as oversees ReadyTalk's marketing operations strategy. He has been a repeat speaker at Eloqua Experience, the Business Marketing Association, and the American Marketing Association. He has also been published in the AMA’s Marketing News and Marketing Automation Times.

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