We are quickly approaching the end of 2012, and if the Mayans were right, then we won't have to worry about budgeting for next year. However, I've heard that they did not account for the leap years and therefore the majority of marketers will still have to decide how they will divvy up their marketing budget for 2013.
As you begin to examine what kinds of programs should be included in your budget, you may be wondering "What’s working for my peers? What isn’t? How do you get the most out of your spend (even if you don't have that much to spend to begin with)?"
We've teamed up with MarketingSherpa to bring you a webinar that covers their 2012 B2B Marketing Benchmark Report. Daniel Burstein, Director of Editorial Content, and Senior Reporter, David Kirkpatrick review data from a survey of 1,745 marketers that dives into key insights on lead generation, automation, and personas. Here’s what we’ll cover:
- 4 steps you can use to evaluate the performance of your marketing activities
- Which lead generation tactics were rated as the most effective
- How other B2B marketers are allocating their marketing budgets
- How one company increased pipeline opportunities by 65%, despite a 40% budget cut
If you need some direction in planning for next year, listen to this recording – it will be well-worth your time. Bring your own planning questions, concerns and/or comments to the table – with insight from 1,745 of your peers you're bound to walk away with a few new ideas for your strategy in the coming year.