Using Social Media to Promote Webinars Delivers Results

I’m constantly talking to marketers about webinar best practices and increasingly, they are turning to social media as an outlet to help them drive more registrants, more attendance, and more engagement from their online events.

Last week, I had a great chat on this topic with Deb Evans on Social Geek Radio and ReadyTalk’s own Beth Toeniskoetter blogged on Promoting Your Webinar Through Social Media.  To keep the conversation going, I wanted to share some of the ways ReadyTalk helps marketers start using social media to promote webinars as well as a recent success story.

Once you’ve scheduled a webinar, we make it super easy for you to promote it (along with a link to the registration page) to your connections, fans, and followers on LinkedIn, Facebook and Twitter.

social media webinar promotion

We also help you leverage the social networks of your audience to drive more leads. A single click adds social media sharing capabilities to your webinar registration page and event emails, so it’s convenient for your audience to help promote your event to their colleagues and peers.

And, after the event, we give you tools to help you continue to drive ROI from your webinar recording. With a few clicks, you can embed the recording on Facebook and your corporate website or blog and share a link to the playback with your Twitter followers.

 

We’ve found that all of these tools can have a real impact on results!  ReadyTalk customer Trada – experts on crowd-sourced online advertising – has incorporated social media into pre-, during- and post-webinar activities. Anna Sawyer, of Trada, recently blogged about their experience.

Are you using social media to promote webinars? If so, how has it impacted your webinar program?

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