Best Practices for Promoting Your Webinars

You know what your next webinar is going to be about; the speaker is lined up – now you need to get the word out! As discussed in one of our previous posts, you should take full advantage of social media when promoting your webinar.

Sites such as LinkedIn, Facebook and Twitter can be valuable resources, but you can also get creative with your promotions. The following are some additional suggestions on how and where to promote your webinar:

E-Mail Signatures – Announce your webinar in the signature line of your e-mails. You  send multiple e-mails each day,  so in a way you have a captive audience. What better place to promote a webinar?

Message Boards – If you choose to promote your webinar on a message board, be  sure to review the rules for posting as each board will likely have a different set of rules you must follow.

Speaker(s) – Every speaker wants a sizable audience for their webinar, so ask them to promote it on their own website, blogs, newsletters and  within any social networks they are a member of.

Newsletters – If you already do monthly or quarterly newsletters to update customers on product changes or promotions, be sure to mention your upcoming webinar with a link to the registration page.

Utilize Your Sales Team – If you have an internal sales team, make sure they are aware of your upcoming webinar and are promoting it when they communicate with current customers or prospects via telephone, e-mail or in person. You may also consider sharing the registration link with your sales team so they can pass it along.

“Forward to a Friend” – When you create your invitation – whether it is in the ReadyTalk Conference Center or your own e-mail – consider adding a "Forward to a Friend" tag line at the end. If one person is interested in your webinar topic, chances are they know others with similar interests. Many companies are now using this option and see a nice jump in their registration as a result.

Effective promotion is key since the more people who hear about the webinar, the more people will register and attend. You have worked hard to coordinate your webinar and believe in the content being presented, so use every resource available to get the word out. The sky’s the limit!

Do you know of any other creative resources available to promote webinars? If so, please share your thoughts!

Here's to continued success in 2011!

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