This is the last post of a three-part series on creating and delivering content that inspires viewers, beyond just your slides (beautiful as they may be). Be sure to check out Part I (content) and Part II (medium) if you haven't had the chance, but today's topic is all about the delivery.
Delivery can make or break your presentation. As presenter, make sure you and your materials are not redundant. You are the one bringing life to the slides by adding useful information, not reading them verbatim. Usually there are 3 scenarios for a presentation:
- Bad content, poor presenter – this is just awkward for everyone
- Bad content, good presenter – good presentation skills can partially make up for lousy content, making this a slight step above the first scenario
- Good content, good presenter – this obviously produces the best retention, leaves the strongest impression and delivers favorable outcomes. Everyone wins.
So how do we assure that our presentation is on par with the third scenario? Here are the tips Jerry had to offer:
- Watch your speed – there’s no substitute for practice when it comes to the speed of your delivery
- Engage the audience – create a two-way communication experience, whether in-person at a live event or online in a webinar. There are plenty of tools at your disposal, just get creative.
- Two are (often) better than one – having two presenters can break up the monotony of one voice and also offer additional perspective on the topic
- Take a poll or tell a story – both grab the attention of your audience and make them feel like they’re part of the presentation, not just being ‘talked at’.
Audience question – "What are your thoughts on having a panel discussion during a webinar?"
Jerry's answer – ”I think you can host a panel discussion during a webinar very effectively. I would limit the panel size to 3 or 4 members, so that you don't have panelists trying to talk over each other. The other thing I would do is host a dry run, so the panelists can all get comfortable with the webinar platform and understand how things will flow during the session. You don't want to be figuring those things out during a live discussion! I think it's a great idea, and I also think it would have a lot of appeal to attendees.”
ReadyTalk has worked closely with Demand Metric over the last six months to develop a number of marketing toolkits to make your job a bit more manageable when it comes to planning, producing and delivering your next webinar. Download the “Beyond the Slidedeck” toolkit which includes the Webinar Topic Mapping Template, the Web Conferencing Vendor Evaluation Tool, and the Webinar Presenter Evaluation Tool.