This is part II of yesterday's post on the topic of creating and delivering content that goes beyond your slide deck to inspire viewers. The component for success that we'll address today is the medium.
The Medium is your channel for conveying the content, so it's important to choose a means by which the audience can get the most out of the material. Here are a few things to consider:
- How big is your audience?
- What kind of venue will the audience be in? (Home at their computer? In a large conference room or event hall?)
- What technology is available to use? (computers, sound system, projector?)
Once you've determined these factors, you can then decide what tool is best for delivering the message – live presentation, webinar, video, maybe a dramatic reenactment (or not). Basically, your medium should help communicate your message, not hinder it – amplify, not interfere.
Audience question – “Do you have additional resources that show how to develop an effective presentation via PowerPoint?
Jerry's answer – “I wrote a blog post last year about creating presentations in PowerPoint that you may find helpful: http://blog.demandmetric.com/2012/03/08/now-presenting/. “ But here are some additional tips to keep in mind:
- Strive to create materials that quickly convey what you’re trying to say. If I showed you each slide for 5 seconds could you discern, at least generally, what I was trying to communicate on each slide?
- Use images that support your message – the brain can process images more quickly than text.
- Choose font and color wisely. Be creative, but not to the point of distraction.
Audience question – What are your thoughts on using video during a webinar?
Jerry's answer – I think there are a number of ways to successfully incorporate video clips into your webinar presentation without distracting from the main point. It can keep the content engaging and gives the audience a break from the norm of a standard slide deck. Video clips could be used like mini commercials or product demos as a "trailer", so to speak, at the beginning of your event as people are logging in. It could also be used as a training tool to play briefly during the webinar and then poll the audience to gauge their level of comprehension and engagement. Also, using a short testamonial clip during a demo could help build some credibility with your prospect.
There are many ways to utilize video clips during a webinar, so I think it worth experimenting to see what works best in your organization.
Check back in tomorrow for the final component of the three legs to a successful presentation. Like they say, it's all in the delivery.