Building Content and Audience – The Multi-purpose Webinar Rules!

As marketers, we often have a full plate. If we are going to keep our brand relative to our audience, we want to deliver engaging content that keeps them listening intently. All of us know that the underlying platform to our everyday marketing tactics is content, content, and more content. There’s not enough time in the day to create the amount of content we need to keep our audience listening! I wish I could ‘blink’ my eyes and the content I’m thinking of would magically appear.genie lamp

Since I’m no marketing genie, I’m always looking for ways to create more content. If you are like me, you might find the upcoming webinar; How Webinars Can (and Should) Fit into Your Content Marketing and Audience-building Efforts a great guide to insider secrets on developing valuable content and interactions with your audience from the pros at MarketingSherpa. Find out why it’s important to deliver value to your audience with every webinar you produce and how you can use that webinar content in a variety of ways.

This informative event with Daniel Burstein and Todd Lebo of MECLABS will review webinar-related case studies and a look inside their own webinar efforts. Yes, that’s right…an inside look at how the pros do it!

Key takeaways include:

  • Before: Developing webinar content and pre-event promotions
  • During: Managing the event in real-time and providing value to the audience
  • After: Reusing content and getting feedback

If you are like me, no marketing genie, and are interested in learning more about the importance of delivering value to your audience and reusing content, join me Thursday, May 31, 2012 at 2:00 pm.
 

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