Considering Customer Service Before You Buy

Someone recently told me that a person who has a bad customer service experience will repeat the story five times. Meanwhile, if they have a positive experience, they only repeat the story once. There are lots of experts, blogs and books on word-of-mouth marketing on how to get customer talking about a positive experience.

But, how do you get prospects to think about customer service before they make a decision?

ReadyTalk’s audio and web conferencing is supported by some of the best customer service in the industry. We make it really easy to connect with a real, live person:

  • 800-number answered by a live person (no automated systems) within 60 seconds
  • Live chat (IM) between 8 a.m. and 7 p.m. ET
  • Email with a response guaranteed within 24 hours
  • Online form with a 24 hour response time
  • Account managers assigned to every account

 

There are lots of things to consider when buying audio and web conferencing services—features, reliability, compatibility, price. While all of these elements are important, what happens when you have a question about recording five minutes before the webinar begins? Being able to ask someone quickly and having questions answered in real time can be crucial and is what ReadyTalk’s Customer Care team strives to do.

How do you encourage prospective customers to also consider customer service and future support? What’s the best way to market customer service to an audience that may not yet appreciate its value?

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