From Tailgating to Tradeshowing

Mile High Station

Last Thursday, I attended my first tradeshow with ReadyTalk at Mile High Statio, a venue located next to Sports Authority Field at Mile High that is normally known as a pre-game tailgating spot. Arriving early in the morning dressed in business clothing, I experienced a different vibe than tailgating before a Broncos’ game. Not to worry, I brought my favorite Broncos water bottle to compensate.

“From Surviving to Thriving: Mastering Technology in your Marketing World” was the title of the BMA Colorado Event. Throughout the day, panels of industry experts spoke about topics including:

  • Evolution of marketing and advertising
  • Customer experience
  • Demand generation & marketing automation
  • Marriage of content and technology

Discussing customer experience hit home for me because customer experience is what ReadyTalk was built on and is in our company’s DNA. The panel stressed how vital it is to build a culture around customer experience and the long-term importance of it in the long run. It was cool listening to people speak about what a company should do to be more focused on their customers. While making a mental checklist, I quickly realized that ReadyTalk already does all of that!

Tradeshow booth

I enjoyed talking to folks in the industry about how they use audio and web conferencing, and what they’re doing in their webinars. I especially loved talking to people who were extremely happy using ReadyTalk as well as those who were interested in demoing our webinar platform.

Overall, the tradeshow was very informative. I walked away with more knowledge than when I arrived in the morning and met a lot of awesome people. The happy hour networking portion after the long day was key; it brought me right back to Mile High Station’s association with Denver Broncos tailgating. Now that’s what I call a successful day!
 

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